Fendi launches into perfume

This olfactory story begins in 1925, in the fur and leather workshop that Adele Casagrande Fendi opened in Rome with her husband Edoardo Fendi. She was only 21 years old at the time. This place, where everything begins, is passed down from generation to generation. Fendi has always shaken up the codes, has always questioned itself to become exclusive and embodied. These seven fragrances reflect this state of mind. They are united, like a family. This family tree therefore opens with Adele, the matriarch. Her Casa Grande perfume evokes her history and her talent. A fragrance intense like leather and warm like fur, with spicy myrrh from Somalia, the sensuality of amber, the creaminess of a sweet cherry and the generosity of vanilla and tonka bean. Then comes her daughter, Anna Fendi, one of the five Fendi sisters. The Dolce Bacio perfume evokes a kiss, that of a mother to her daughter. This juice is green and floral like a garden on the heights of Rome, with sunny apricot, lightly smoky Indonesian patchouli and Turkish damascene rose. Enter Silvia Venturini Fendi with Perché No. She is the creator of the iconic Baguette and Peekaboo bags. Its perfume reflects its inventiveness with simplicity as its manifesto. It is inspired by the garden of their country house, with Brazilian pink pepper smoked by incense and sandalwood, balsamic, which frames the fragrance. It is the turn of his two daughters, the fourth generation. Delfina Delettrez Fendi with Semper Mio talks about her family. It is fresh with Calabrian bergamot, mystical with cedar wood and intense with Moroccan orange blossom. Leonetta Luciano Fendi with Ciao Amore imagines a spontaneous and lively perfume, like her. It is inspired by Ponza where the family spends its summers. It mixes fig and orange blossom from Tunisia and tonka bean absolute. Then we find Delfina's twins, Tazio and Dardo Vascellari Delettrez Fendi, with La Baguette. A blond scent like wheat, sweet like their snack: a buttered and sweet slice of bread. A fragrance with powdery iris, Madagascar vanilla and sensual leather. This olfactory journey ends with Kim Jones, artistic director of Fendi 's women's collections since 2020. Prima Terra evokes Africa where he spent his childhood with mandarin from Calabria and Sicily, rosemary from Tunisia and Morocco which, all evoke the freshness of a Cologne which becomes woody and leathery like earth after a storm. More than a collection of perfumes, an open-hearted olfactory book.