AMTD IDEA Group in collaboration with L'OFFICIEL Inc. SAS opens the first L'Officiel café
AMTD IDEA Group (NYSE:AMTD, SGX:HKB) , in collaboration with L'OFFICIEL Inc. SAS, announces the opening of the world's first L'Officiel café during the World Economic Forum in Davos.
Throughout the week of the World Economic Forum, L'Officiel presents its new life experience, blending the best of gastronomy with an appreciation of art, culture and entertainment. L'Officiel Coffee will be rolled out globally in different countries from 2023.
Dr. Calvin Choi , Global Chairman of AMTD Group and L'Officiel SAS Inc. said, "At L'Officiel, we value and cultivate experience. We want to connect with our users digitally but also physically through communities. We see L'Officiel Coffee as a perfect extension of L'Officiel magazines, offering a unique experience to our visitors, building an even stronger lifestyle community. This move is also in line with the AMTD IDEA Group's strategy and in business line A (Asset), which aims to provide VIP experience and hospitality services worldwide."
Benjamin Eymère, CEO of L'Officiel SAS Inc., adds: "As most luxury brands in the world often claim: it's all about the experience. We are excited to bring the L'Officiel experience to a next level by inviting our audience to taste L'Officiel coffee and enjoy exceptional fashion content through conversations while sipping coffee and tasting tasty bites."
L'Officiel Coffee, located on Promenade 49, Davos, is the perfect space to relax, socialize and recharge the batteries for the next event in a busy but successful davos program week.
L'Officiel Coffee is open from January 16 to 20, from 7 a.m. to 9 p.m.
