Benetton Home arrives in Milan
On the occasion of Milan Design Week, United Colors of Benetton raises the curtain on its new Benetton Home collection.
Design lovers will be delighted because Benetton is embarking on an exciting new adventure with their Benetton Home line. On the program: a range of items from housewares and linens imbued with the brand's stylistic codes. For Spring-Summer 2023, the 'Fruit of Desire' theme was declined - between colourful pop prints of apples, cherries and pears to add color to its kitchen, bathroom and bedroom, featured sometimes on plates, cups, aprons, tablecloths and placemats, bathrobes, towels, blankets, pillows and bed linen.
The Benetton style transforms the home into a vital place full of energy, where individuals and families can express themselves freely on a daily basis. To better transcribe this idea, Benetton Home stages its first line via an industrial space of nearly 300 square meters, designed to amplify the brand experience. The pop-up store is unveiled in parallel with a choice event: the 2023 edition of Milan Design Week . "For a few months, this pop-up store with an original concept will represent a test of the Benetton store of the future, both in terms of product type and positioning" , explains Massimo Renon, CEO of the Benetton group . Starting in May, the collection will also be available online at benetton.com and in 25 United Colors of Benetton stores around the world — including Paris, London, Berlin, Lisbon, Istanbul, Vienna and Venice.
Pop-up Benetton Home
Via Capelli 1, corner Piazza Gae Aulenti, Milan
Open until June 15, 2023
