Actress Shu Qi joins the Bottega Veneta family as Newest Global Ambassador
After participating in the spring summer 2024 fashion show, she was announced as the new global brand ambassador. We are talking about the Chinese actress Shu Qi, protagonist of the new campaign shot by Sander Muylaert under the creative direction of Matthieu Blazy.
After RM of BTS announced as Global Brand Ambassador of Bottega Veneta , it is the turn of world-famous Chinese actress Shu Qi: " Bottega Veneta passes on the classic spirit of Italian craftsmanship, reinvigorated by innovative creativity and a global vision" , Shu Qi explained in a press note. " The design has a cinematic quality, with an extraordinary sense of materiality, detail and movement. I am delighted to represent such a rich heritage and such a distinctive creative vision."
On the occasion of the announcement, Bottega Veneta also unveils the new Gemelli shoulder bag available from 26 October.
And it is no coincidence that Bottaga Veneta chooses Qi as the new brand ambassador and protagonist of the campaign shot by Sander Muylaert and commissioned by Matthieu Blazy because the actress originally from Taipei is recognised for her career all over the world. Shu Qi has enchanted viewers both with his talent in successful films and with his performances in auteur cinematographic works loved by fans of the genre. Her distinguished career has earned her a significant number of accolades, including inclusion in the prestigious main competition of the Cannes Film Festival for her extraordinary work in films such as Millennium Mambo (2001), Three Times (2005) and The Assassin ( 2015), directed by renowned director Hou Hsiao-Hsien. Furthermore, she received three Hong Kong Film Awards, won two Golden Horse Awards for Best Actress, was awarded Best Actress at the Shanghai Film Critics' Awards, Huabiao Awards and the Asian Film Festival. Her influence in the world of cinema was further highlighted by her participation as a juror in the main competition of the Berlin International Film Festival in 2008, the Cannes International Film Festival in 2009 and the Venice International Film Festival in 2023.
