Crystals Extravaganza: The New Ariana Grande x Swarovski Capsule Collection
From music to jewellery, Ariana Grande continues to shine. The Gen Z idol pop star makes her debut in the world of jewellery design with a Swarovski capsule.
A very long ponytail that has become her unmistakable trademark, a slim physique that exudes femininity and a vocal range capable of naturally reaching the highest notes. Ariana Grande has conquered the world with her music, thanks to global hits such as “Break Free”, “7 Rings” and “Into You”, she recently extended her talent to Broadway with a 2025 Oscar nomination for the musical “Wicked” alongside Cynthia Erivo . Already brand ambassador of the leading Austrian crystal brand for the 2024 holiday campaign, she presented her first capsule collection, created in collaboration with global creative director Giovanna Engelbert.
Scroll to discover the Ariana Grande x Swarovski capsule collection
“Her artistic energy deeply inspired our creative journey, leading us to a collection that celebrates contemporary glamour through classic elegance and a touch of modernity,” explained Giovanna Engelbert . “Our starting point was the music, which naturally evolved into the themes of treble clefs and hearts, enriched with timeless pearl details. My vision was to fuse our artisanal heritage with Ariana’s vibrant spirit, creating a collection that will resonate with lovers of music and elegance around the world.” Titled Ariana Grande x Swarovski , the capsule collection includes 16 jewels that reflect the star’s extravagant attitude, juxtaposing the brilliance of clear crystals and the finest Crystal Pearls.
Sparkling musical notes take centre stage on bracelets and earrings, embellished with plays of light and impeccable settings that enhance the cuts, while the boldness of hearts is expressed in a signature tiara and a bold pendant. Sparkling earcuffs, majestic bangles, pearl necklaces and sets of brilliant little hearts that become chokers, bracelets and earrings. Unveiled with global launch events at Harrods in London, at Galeries Lafayette in Paris and the Mall of the Emirates in Dubai and in the main flagship stores in Milan, New York and Tokyo, the capsule was told with a black and white campaign by Mert and Marcus in which Ariana Grande radiates shine as if she were an old Hollywood diva: "I can't wait for everyone to discover their unique sparkle and admire these beautiful pieces as much as I do" says Ariana Grande.
