Birkenstock unveils an ephemeral experience in Les Deux Alpes
Until February 26, Birkenstock invites you to discover a unique experience at the Alpine chalet of Les Deux Alpes, combining comfort, well-being and après-ski innovation.
Until February 26, 2025, Birkenstock invites you to live a unique experience in one of the most popular ski resorts in France, Les Deux Alpes . Located in the heart of the majestic French Alps , the Birkenstock pop-up offers a total immersion in the brand's universe, combining design, comfort and après-ski well-being.
An Alpine chalet to discover the brand’s icons
The Birkenstock pop-up is set in a cosy chalet, offering a carefully curated selection of products suited to winter and après-ski recovery. Highlights include iconic styles such as the Arizona and Boston in shearling versions, perfect for combining comfort and warmth after a day on the slopes. Visitors will also have the chance to discover the premium 1774 line, as well as innovative collections such as the Highwood range, showcasing the famous Birkenstock insole in a new shoe collection.
Après-ski care is not left out: the Birkenstock Care Essentials line, designed to revitalize tired feet, will be available to help with recovery after a day of skiing.
Immersive experiences not to be missed
To complete this unique experience, several activities will be offered to visitors. Among them, personalisation by laser engraving , to leave with a personal souvenir of the brand's chalet; a Foot Spa , to soothe your feet after a day on the slopes; yoga sessions on Mondays, Wednesdays and Fridays from 9 a.m. to 10 a.m. to prepare the body for a day of mountain adventures; or snowshoe walks on Tuesday and Sunday afternoons to explore the breathtaking landscapes of the Alps.
Birkenstock orthopedic innovation
At the heart of this experience is Birkenstock ’s commitment to well-being and functionality. With its pioneering cork-latex footbed, the brand provides exceptional support and even weight distribution, allowing everyone to walk naturally.
A complete immersion... beyond the shoe
Birkenstock isn’t just about footwear innovation. The brand also offers a complete experience through its Book of Birkenstock , a stunning 688-page tome that delves into the brand’s rich heritage. The lavish book features archival material, iconic campaigns and global fashion editorials, capturing Birkenstock ’s cultural impact. It will be available for purchase at the chalet for history and design enthusiasts.
In parallel, the Birkenstock Care Essentials collection, made from 100% natural ingredients, offers a range of vegan and effective care products to take care of your feet. This line is part of the brand's 250-year tradition, combining artisanal know-how and modern well-being.
Finally, the 1774 line highlights exceptional collaborations with brands like Filson and Schuh Bertl, offering new and ingenious creations. Each piece underlines Birkenstock 's commitment to quality craftsmanship — which is becoming more appealing every day.
