Blockecore Unleashed: PUMA Palermo Celebrates La Dolce Vita with Dua Lipa
The British-Albanian singer, Dua Lipa, stars in the new campaign for the sports and urban clothing brand. Taken by the renowned Italian photographer, Francesco Nazardo, it seeks to immortalize sneakers as a statement in the world of fashion.
With a wide range of vibrant colours, PUMA Palermo was prepared for a very special dinner in a historic Italian villa. Dua Lipa, who wore the Blokecore trend from head to toe, received this guest of honor to celebrate her as one of the brand's most emblematic models, which pays tribute to the capital of Sicily. The singer wore the timeless sneakers—in white, blue, black, green and pink—which are perfectly complemented by a retro “T” construction, a classic rubber sole and the distinctive PUMA logo label.
“Having produced the photos in an incredible Italian villa was the ideal backdrop for a campaign that celebrates a classic as timeless as Palermo. The new colour combinations are very versatile and striking, and can be combined with many outfits. “I know that my fans will offer us a multitude of looks and I hope to see how each one incorporates them into their personal style,” said the singer.
The silhouette, which was launched in the 80s as part of a collection that paid tribute to different capitals in Europe, is more present than ever and available for purchase. Find PUMA Palermo sneakers at www.puma.com ; in brand flagship stores and at select retailers.
