Fashion

Burberry’s Summer 2024 Campaign Exploring Sensuality

Daniel Lee creates his own vision of summer in the House’s latest campaign.

05.09.2024 by Bea Marice
face happy head person smile photography portrait finger hand wood

For Summer 2024, Burberry casts a beautiful light on summer outdoor living–exploring a sense of lightness and sensuality that comes with it. Shot in Jamaica, the campaign showcases the easy elegance of Burberry icons. Signatures tied to the brand’s DNA, including the knight clip, shield, and ‘b’ buckles, are laid out across garments and accessories from the Summer 2024 collection by Daniel Lee.

1 / 3
person sitting furniture clothing pants footwear shoe face photography portrait
accessories bag handbag coat jacket purse sunglasses person long sleeve face
wood face head person photography portrait finger smile clothing dress

Light fabrics, prints, and neutral colours shine beautifully against the vibrant hues of nature. English garden flowers and summer fruits are printed or embroidered. Trench coats are reimagined with light gabardine and new bags, Horn and Swan, join the spotlight.

"Shooting our summer campaign in Jamaica was an obvious choice as we celebrate the rich culture and influences that make up Britishness today. My youth in Northern England and adulthood in London has been surrounded by creativity and diversity—our biggest pride in modern Britain." - Daniel Lee, Chief Creative Officer, Burberry

1 / 2
coat adult female person woman handbag finger face long sleeve overcoat

Tags

BurberryDaniel LeeSummer Campaign 2024

Related Articles

Burberry

Fashion

Burberry's Brit archetypes according to Daniel Lee

Burberry's creative director presents the new spring 2024 men's and women's collection. A tribute to the trademarks of the British wardrobe.

07.03.2023 by Simone Vertua
leonardoveloce finger hand person adult male man female woman dress face

Fashion

At the Met Gala with Lily Donaldson, in Burberry

L'OFFICIEL exclusively followed Lily Donaldson's preparation for the Met Gala. Dressed in an impressive Burberry dress designed especially for the occasion by Daniel Lee.

05.07.2024 by Karen Rouach
jpg cropped image tang wei clothing coat overcoat adult female person woman bag handbag scarf

Fashion

Burberry Welcomes Tang Wei as Its Latest Brand Ambassador

The British House appoints award-winning Chinese actress Tang Wei as its global brand ambassador.

11.29.2023 by Pauline Borgogno

Recommended posts for you

paris coat jacket finger hand person adult male man glasses beard

Fashion

Demna Gvasalia is the new creative director of Gucci

Gucci has announced the appointment of its new creative director, who succeeds Sabato De Sarno, who remained at the helm of the Italian fashion house between 2023 and 2025. After a decade at Balenciaga, the Georgian designer takes over the creative direction of the house founded by Guccio Gucci in Florence in 1921.

03.14.2025 by Alessandro Viapiana
adult female person woman electronics mobile phone phone

Fashion

Donatella Versace leaves her post as artistic director, replaced by Dario Vitale

Donatella Versace leaves the creative direction of the house to Dario Vitale, while becoming an ambassador for the brand.

03.14.2025 by Pauline Borgogno

Ibiza

L’Officiel in collaboration with TEDxDaltVila : Recardo Patrick

Recardo Patrick is a man of many talents. From his early days as a celebrated musician to his evolution as an inspirational speaker and entrepreneur, he continues to spread joy, using his voice and life experiences to uplift and motivate. As a seasoned performer with a rich musical background, he has captivated audiences worldwide. His unique ability to connect profoundly with people makes him the perfect fit for TEDxDaltVila. Renowned for his dynamic stage presence, he will be bringing his signature energy and passion to what is certain to be a unique performance.

03.12.2025 by Chris English
bestof topix paris adult female person woman fashion coat dress formal wear portrait hair

Fashion

Saint Laurent Autumn Winter 2025, Anthony Vaccarello's Show Closes PFW

Saint Laurent presents its women's collection for winter 2025, designed by Anthony Vaccarello. A tribute to "the essentiality that has always defined the DNA of the maison, where the purity of the shapes and the precision of the cut replace any frills."

03.13.2025 by Alessandro Viapiana
clothing coat jacket glove accessories bag handbag buckle

Fashion

Gucci reinvents the iconic Bamboo with a new collection of refined jewellery

Inspired by the famous Bamboo bag, this jewellery collection transforms the natural pattern of bamboo into elegant and contemporary jewellery.

03.13.2025 by Pauline Borgogno
auckland nature night outdoors astronomy moon eclipse lunar eclipse

Soul

The Full Moon will turn red on the night between March 14 and 15

On the night between March 14 and 15, 2025, the sky will gift us with an extraordinary phenomenon: a total lunar eclipse. During this event, the Moon will take on a suggestive reddish hue, giving life to what is called the "Red Moon" or "Blood Moon". A rare and fascinating spectacle that will not fail to enchant observers around the world.

03.12.2025 by L'OFFICIEL
person swimming water sports swimwear bathing bikini finger turtle face portrait

People of Ibiza

People of Ibiza: Carla Guetta

Born in Paris but raised in the wild beauty of northern Ibiza, Carla Guetta embodies the island’s effortless sensuality. Sun-drenched, free-spirited, and exuding that hypnotic blend of innocence and rebellion reminiscent of the '80s, she carries an energy that is both magnetic and untamed.

03.12.2025 by Alberto Amador
adult female person woman face head photography portrait

Beauty

What's the secret to Victoria Beckham's runway beauty look?

For AW 2025-26, Victoria Beckham fuses the elegance of ritual with the magic of the moment, exploring the beauty of impulsive gestures.

03.12.2025 by Pauline Borgogno