"Have a Bitchin' Holiday": Coperni celebrates the holidays with panache
Coperni has mastered the art of imagining playful, slightly mischievous fashion that captures the holiday spirit.
A festive campaign, a bit offbeat
As the holidays approach, Coperni , the Parisian brand at the forefront of technology, is making a big splash with a campaign called Have a Bitchin' Holiday . True to their taste for bold and optimistic creations, artistic directors Arnaud Vaillant and Sébastien Meyer are this year injecting a dose of canine whimsy into the world of end-of-year celebrations. After charming the public last year with their theme of the 12 kittens of Christmas , Coperni is back with a cast of irresistible dogs to breathe new life into the magic of Christmas .
Star dogs at the heart of a mischievous campaign
The stars of this campaign? Pippa, Tupac, Harry, Neo and Prosper, five dogs with undeniable charisma, ready to steal the show from Santa's reindeer. Dressed in their natural fur, they embody the glamorous spirit of the holidays with a dose of second degree. Around them, a festive and luxurious staging: the brand's famous bags, from the Coperni Swipe to the Swipe Mini , including the Coperni Baguette , take their place in a wintery decor full of elegance. Special mention to the glass bag, whose icy look is perfectly suited for the New Year.
With this campaign, Coperni plays on the spirit of Christmas , both classic and eccentric. The dogs, named after pop culture icons and royalty, bring an assertive camp touch, reminding us that Christmas is also a time of lightness and exuberance.
A joyful and irreverent celebration
What makes this campaign so endearing is its deliberately offbeat nature. By subverting traditional holiday codes, Coperni invites you to celebrate Christmas with humor and modernity. The slogan, Have a Bitchin' Holiday , plays on a mischievous double meaning, while asserting a resolutely audacious tone. Under the creative direction of Kevin Tekinel and Charles Levai , this initiative embodies a contagious joy, ideal for the holiday season.
