Fashion

Digital cover story with fashion influencer Nic Kaufmann

With more than 20 million followers across all his social platforms, including 19.6 million on TikTok, Nic Kaufmann is a global fashion/lifestyle creator who was born in Singapore and lives in Munich.

12.27.2022 by JGFL
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He creates content based on his experiences in Asia, Indian heritage and followers which has helped him create a community where all backgrounds are welcome.

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Sweater: Jil Sander via APROPOS Store, jewellery: IsabelleFa
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Pants: Acne Studios via APROPOS Store, Vest: Khris Joy via APROPOS Store, Shoes: Prada, Jewelry: IsabelleFa
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Total Look Valentino, bag: Valentino, jewellery: PURELEI

In 2022, Nic won the "Style" award at the About You Awards and appeared as a keynote speaker at the Business of Fashion Summit in New York to discuss what makes a TikTok moment go viral.

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Pants: Balenciaga via APROPOS Store, sweater: SIMONE BRUNS, jewellery: PURELEI, shoes: Prada
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Pants: Balenciaga via APROPOS Store, sweater: SIMONE BRUNS, jewellery: PURELEI, shoes: Prada
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Coat: Dries Van Noten via myTheresa.com, Pants: JW Anderson via myTheresa.com, Jewellery: PURELEI

He has worked with many major fashion and lifestyle brands including BMW, Dior, Dior Beauty, Hugo Boss, Gucci, Lacoste, Louis Vuitton, Prada, Ralph Lauren and more.

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Waistcoat: Rick Owens via myTheresa.com, Jacket: KENZO via myTheresa.com, Jewelry: PURELEI
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Vest: Rick Owens via myTheresa.com
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Outfit Armani Exchange, jewelry PURELEI

Nic was also previously featured in the music video for rapper MC BILAL's single "Bye Bye" which has over 12 million views on YouTube. This fall, Nic will also be releasing his own original tracks.

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Waistcoat: Rick Owens via myTheresa.com, Jacket: KENZO via myTheresa.com, Jewelry: PURELEI
portrait photography person face head accessories black hair publication necklace jewelry
Total look: EMPORIO ARMANI, jewelry: PURELEI
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Total look: EMPORIO ARMANI, jewelry: PURELEI

TALENT NIC KAUFMANN

PHOTOGRAPHY GRACE MAIER

ON SET STYLING ANNA LENA GEIGER & KATJA ZALYVATSKA

HAIR LISA KEIM with products and tools from GHD official partner of L'Officiel Liechtenstein

MAKE-UP PAMELA SCHOENTAG with products from Chanel Beauty

VIDEO CHRISTINE BLUHM (CLIP DELUXE)

PHOTOGRAPHY ASSISTANT SEBASTIAN PAWLAK

PRODUCTION MAIER AGENCY

LOCATION FILMCASINO MUNICH

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