Dior's pre-fall 2024 show at the Brooklyn museum

«I have wanted to organise a fashion show in this museum for a long time. It is a space that I know well, to which I am attached. Which I frequented when I came to New York and it is the only museum that has a gallery dedicated to feminist artists. This special part helped me a lot in my work of getting to know feminist artists from all over the world." Maria Grazia Chiuri , creative soul of the Dior woman, is excited backstage at the show dedicated to the pre-fall 2024 collection staged in the rooms of the Brooklyn Museum. With a special setting, punctuated by some works of art born from the intense dialogue between Claire Fontaine and Suzanne Santoro ( «Working with female artists has become an important part of our work path. It requires time and energy, creative effort and a lot of commitment But it also gives great satisfaction."

A universe of different women animates the season. In addition to the two aforementioned artists, the icons who crowded the front row (from Charlize Theron to Naomi Watts, from Laetitia Casta to Diane Kruger, Anya Taylor Joy or Rosamund Pike) and the women who inspired the designer in her seasonal story. «New York is a fundamental city in the history of the fashion house. Monsieur Christian Dior began his international development strategy from here. The New Look that made him famous throughout the world was an English term coined by Carmel Snow", the designer continued. «Not to mention that Monsieur Dior immediately entered into harmony with the American market, understanding that he had to adapt his couture clothes to the lifestyle needs of American women» . And throughout the collection, which smells of the serious 40s, it tells of hip-hop inflections and street contamination.

Without forgetting the muse who inspired the entire story, Marlene Dietrich: «A friend and a Dior customer, who bought a lot in her life and who also wanted Dior to design the costumes for some of her films. A super contemporary woman who understood the power of fashion, who has strongly built her style. A woman who brought the brand to the world, from Berlin to Paris, New York and Hollywood: one. great ambassador of the brand" . But the mind goes to the oversized shapes of that flag sweatshirt inspired by an archive scarf from the 60s created by the brand with the artist Alexandre Sache depicting a flag divided diagonally: half USA, half France. «I also wanted to explore the sporting and street soul of this metropolis. I liked the idea of ​​the flag, of reintroducing the Sella bag linked to the years of John Galliano's creative direction and in particular to some frames of Sarah Jessica Parker in Sex & the city. And then the skylines of the two cities, Paris and New York, which become graphic motifs of prints for dresses and shirtdresses." In a story of history and contemporaneity as the designer likes so much. «I am fascinated by history in general... Let alone that of Dior. Even past history is part of your current history. There is always a reinterpretation of the present that rereads the past. Sometimes I feel much more like a curator, who has to give a new point of view but respecting the past, history or archive", added the designer.