DKNY and the "Heart of NY" capsule collection

It blows out its first 35 candles but has maintained its young & cool spirit, closely linked to the vibrant atmosphere of the Big Apple. DKNY , a young label created by Donna Karan in 1989 and acronym for Donna Karan New York , returns to the spotlight with a great relaunch plan but above all with a capsule collection, "Heart of NY", which aims to start an aesthetic conversation with Gen Z. Thinking back to the words of the American designer, which have become a mantra since her first collection: «In fashion the constant challenge is to seek a balance between comfort and luxury, between practicality and charm». Words that also guide the definition of this project. Inspired by the energy of the American metropolis, the new capsule is a love letter to streetstyle, sportswear and stars and stripes urbanwear, exploring the aesthetic heritage of the brand. Among the distinctive elements of the new wardrobe, varsity with important graphics, denimwear borrowed from the Nineties, sweatshirts and silhouettes with baggy proportions. But also accessories closely linked to American pop culture, such as baseball caps or talking maxi bags. Distinctive seal, that flaming heart that contains the four letters of the brand. To tell of a love destined to last, unchanged, over time.