After Dua Lipa, JENNIE becomes the face of the CHANEL 25 handbag campaign
Joining Dua Lipa, who was announced in January, JENNIE now becomes the face of the CHANEL 25 handbag campaign. A prominent figure in the international pop scene and a CHANEL ambassador since 2017, she continues the dialogue with the fashion house by bringing her style and energy to CHANEL's latest creation.
"The CHANEL 25 handbag represents freedom and the spirit of movement. It adapts to different situations and my lifestyle, providing versatility and comfort while allowing me to express my unique style in a different way," JENNIE affirms. "It is the perfect bag to carry comfortably and easily every day, anytime, anywhere. It is practical and necessary for traveling abroad and working." The CHANEL 25 handbag is a natural fit for the artist: "CHANEL brings me inspiration and positive energy as a fashion lover."
In a video shot by Gordon von Steiner, the award-winning director behind Dua Lipa’s first campaign video and whose aesthetic draws inspiration from the world of music videos, JENNIE moves to her own rhythm between the vibrant streets of Manhattan and a photo studio, set to the tune of She Drives Me Crazy by Fine Young Cannibals. “With this iconic 90s pop song, it’s like a mini music video capturing the streets of New York. I hope everyone who watches the campaign feels a sense of freedom and positive energy,” she said.
David Sims’ minimalist photography completes this vision, revealing the full modernity of the CHANEL 25 handbag. Designed to accompany every aspect of everyday life, it combines style and functionality with versatility and lightness. With quilting, woven chains and multiple functional compartments, it reinterprets the house’s iconic codes with effortless ease. Worn on the shoulder or held by hand, in black leather, denim or bright colours, the CHANEL 25 adapts to every situation.
The campaign is a celebration of movement, spontaneity, and self-expression. With JENNIE and Dua Lipa, CHANEL 25 finds its freedom incarnate. Below, watch behind-the-scenes footage of this captivating campaign.
