It’s time to pink: pink is the new black (again)
From the spring summer 2025 runways to Y2K icons (and not only), pink returns as the absolute protagonist in all its different nuances . A journey through trends, pop references and front row goodies.
Spring Summer 2025 : fashion is tinged with pink . But not just any pink. We are talking about infinite shades , from bubblegum to blush , from the brightest fuchsia to the decidedly more delicate powder. An ode to femininity, but also a style statement that defies every cliché . In short, pink is no longer just a colour - it's a manifesto.
If there's a generation that made pink a statement color, it's the Y2K era. Who can forget Ashley Tisdale as Sharpay Evans in High School Musical , queen of sparkling pink as well as undisputed drama queen ? Or Paris Hilton , pioneer of the girly-glam aesthetic with her chihuahua paired with a satin suit? Pink was their superpower. And today it's back to being ours too.
But pink seems to have many muses. Margot Robbie , in the promotion of the film Barbie , wore more than 40 looks directly inspired by the archive of the famous doll, telling the story of this color in all its facets. And how can we forget Lady Diana and her austere suits from before the Revenge Era , passing through Scarlett Johansson , Jennifer Lopez and many others.
Pink, one of the most loved colours by style icons and celebs
Thus, the latest spring summer 2025 collections would seem to confirm that pink is destined to return as the colour of the moment . And it is no coincidence that every fashion house, from the edgiest to the classiest , has included at least one pink look in their ready-to-wear collections. There are those who dare with dramatic volumes and avant-garde silhouettes, those who prefer clean and minimal cuts, but the common thread is always the same: pink in all its variations.
Among the most interesting looks, which you will find in our gallery, there could not be missed the proposals by Coperni , Miu Miu , Chanel , Stella McCartney , Valentino , Akris , Victoria Beckham , Giambattista Valli , The Attico , Bottega Veneta , Ferragamo , Dolce & Gabbana , Fiorucci , Prada and Moschino .
But in the end, is pink just a trend… or is it a state of mind?
The best total pink looks from the latest spring summer 2025 collections
Images by Getty Images
