Fashion

Genny presents the Fortune bag at Milan Design Week 2023

Freely taken from a fortune cookie, Genny's "Fortune" bag arrives at the Fuorisalone during Milan Design Week 2023, and is already our favorite bag for spring summer 2023. 

04.21.2023 by Alessandro Viapiana
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We noticed it immediately during Genny 's spring summer 2023 show. Loosely based on the image of a prediction cookie, Fortune is Genny 's new bag of fate. The creative director Sara Cavazza has enclosed the self-confidence of Genny 's identity in a hemispherical shape, softened by material folds. The orchid-shaped metal brooches are the aesthetic signature of the maison's femininity.

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Genny's spring summer 2023 fashion show (Courtesy Genny)
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Genny's spring summer 2023 fashion show (Courtesy Genny)
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Genny's spring summer 2023 fashion show (Courtesy Genny)

With Archiproducts and the illustrator Jacopo Ascari , Genny has created a garden in which seventeen vases born from the collaboration with Corsi Design are exhibited (from the famous Amazonia model to the Fish Design by Gaetano Pesce - re-edited in the colour palette of the Fortune Bag ).

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Genny's Fortune Bag at Milan Design Week 2023 (Courtesy Genny)
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Genny's Fortune Bag at Milan Design Week 2023 (Courtesy Genny)
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Genny's Fortune Bag at Milan Design Week 2023 (Courtesy Genny)
The illustration by Jacopo Ascari for Genny, at Milan Design Week 2023 (Courtesy Genny)

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