The model wears the label's Autumn/Winter 2024 collection, photographed by Talia Chetrit in New York.

It&rsquo;s a no-brainer. <a href="https://www.lofficielibiza.com/culture/irina-shayk-dating-history-boyfriends" target="_blank" rel="noopener">Irina Shayk</a> embodies the <a href="https://www.lofficielibiza.com/fashion/helmut-lang-autumn-winter-2024-collection-runway-images-nyfw" target="_blank" rel="noopener">Helmut Lang</a> brand in the latest Autumn/Winter 2024 campaign . Both share a clean, modern aesthetic that naturally unites them. Irina Shayk , with her sophisticated allure and minimalist charisma, perfectly embodies Helmut Lang &rsquo;s timeless, avant-garde style, renowned for its clean lines, architectural cuts and deliberately understated approach to fashion. Their partnership makes sense, marrying the model&rsquo;s raw, contemporary beauty with the brand&rsquo;s functional, elegant essence, creating a visual and conceptual synergy that captures the spirit of modern <a href="https://www.lofficielibiza.com/fashion/couture-by-jean-paul-gaultier-nicolas-de-felice-minimalist-sexy" target="_blank" rel="noopener">minimalist</a> luxury.

This autumn/winter 2024 collection , Peter Do &rsquo;s third for the brand, furthers Helmut Lang &rsquo;s philosophy of &ldquo;dressing New York&rdquo; by focusing on one of the city&rsquo;s essential themes: protection from projection. The collection features hyper-adaptable garments, shoes and bags, designed to align form with function, as part of Peter Do &rsquo;s philosophy on the dressing system. Supermodel Irina Shayk navigates this season&rsquo;s powerful silhouettes with ease as the garments contract and expand around her, recalling Helmut Lang &rsquo;s signature cutouts and the reimagined silk wrap pants from the archives, also seen on her on the runway. &ldquo;Irina embodies both the strength and resilience of New York City, making her the perfect model for the Autumn/Winter 2024 campaign. I am inspired by her ability to adapt to the city&rsquo;s constant movement,&rdquo; says Creative Director Peter Do.

<a href="https://www.helmutlang.com/" target="_blank" rel="noopener">helmutlang.com</a>

Irina Shayk stars in Helmut Lang's latest campaign

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