Jack McCollough and Lazaro Hernandez appointed artistic directors of Loewe
After a decade under the leadership of Jonathan Anderson, Loewe opens a new chapter with the duo Proenza Schouler.
The winds of change are blowing through the house of Loewe . After a decade marked by the visionary ingenuity of Jonathan Anderson , the Spanish house is turning a page and entrusting its artistic direction to a renowned American duo: Jack McCollough and Lazaro Hernandez , the creative minds behind Proenza Schouler . A bold and exciting gamble that promises to redraw the contours of contemporary fashion.
A New York duo conquers Europe
The announcement, while anticipated, is nonetheless a major event in the industry. McCollough and Hernandez, trained at the Parsons School of Design , have imposed their aesthetic since the early 2000s. Their sophisticated silhouettes, somewhere between architectural structure and urban nonchalance, have seduced an international clientele in search of contemporary and effortless elegance. In a quarter of a century, the Schouler brand has become a must-have at New York Fashion Week, and even beyond, with acclaimed Parisian forays in 2017 and 2018.
The handover from Anderson to the American duo marks not a break but a subtle evolution . While the Northern Irish designer redefined Loewe 's DNA by merging exceptional craftsmanship, joyful surrealism and avant-garde style, his successors bring a resolutely modern sensibility, rooted in minimalist sophistication and rigorous tailoring.
Anderson's legacy, McCollough and Hernandez's ambition
It must be said that the challenges are considerable . Under Jonathan Anderson's leadership, Loewe has grown from a confidential brand to a major cultural and commercial force , with sales exploding to reach nearly a billion euros . His unique take on fashion and craftsmanship has transformed the brand into a must-see fashion and cultural phenomenon .
“We are deeply honored to join Loewe, a house whose heritage and vision resonate with our own approach to design,” the new creative directors said in an official statement. Upon taking office on April 7 , they will be responsible for the entire collection , from womenswear and menswear to the House’s iconic accessories. The challenge? Preserving Loewe’s artisanal essence while infusing it with their contemporary signature.
Time for a new era
The choice of Jack McCollough and Lazaro Hernandez is far from insignificant . LVMH, the owner of Loewe , sees in them a natural continuity , an evolution that celebrates the excellence of craftsmanship while exploring new stylistic horizons. As Sidney Toledano, CEO of LVMH Fashion Group , has pointed out, their approach to design and their dialogue with contemporary culture fit perfectly with the Loewe philosophy.
At the dawn of this new era, one question remains: how will this American duo, symbols of New York chic, appropriate the Iberian soul and exceptional craftsmanship of the Spanish House? Anticipation is high, and the eyes of the fashion world will be fixed on their first collection. One certainty, however: Loewe is preparing to write a new page, between heritage and modernity, tradition and audacity .
If Jonathan Anderson has made Loewe a key house in the current fashion landscape, Jack McCollough and Lazaro Hernandez are now tasked with extending this momentum by imprinting their own vision. Between respect for the past and a desire for renewal, they will have to masterfully manage the balance between exceptional craftsmanship and radical modernity .
Their debut collection will undoubtedly be one of the highlights of the upcoming Fashion Weeks , scrutinized by an industry eager to discover how their refined, architectural aesthetic will blend with the rich and poetic world of Loewe. In the meantime, one thing is certain: the Spanish Maison is about to embark on a chapter not to be missed, where innovation will meet craftsmanship, and where elegance will resonate with a new intensity.
