Fashion

Discover Dior's new D-Journey bag and the Maison's connection with celebs

A perfect synthesis of past and present, the new Dior D-Journey bag tells the story of a journey. Discover the savoir-faire of the ateliers and the unbreakable bond between the Maison's creations and the style icons of each era.

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In the contemporary fashion system , we know, very few Maisons are able to combine (at least credibly) heritage and future with the same allure as Dior . The spring summer 2025 collection marks a new chapter in the art of leather goods, with an undisputed protagonist: the new 'D-Journey' bag. Designed by creative director Maria Grazia Chiuri , this accessory tells the perfect balance between comfy and chic style, a perfect mashup that we absolutely needed.

From pencil to creation

It all begins with a pencil stroke. The silhouette of this bag comes to life from a drawing that enhances softness and movement. The new D-Journey is offered in three sizes with different textures , from leather to canvas, from the famous Dior Oblique jacquard pattern to the new Dior Graphic. The creation of a bag like this requires a different work compared to the models we already know - especially the more structured ones. Each piece is shaped and sewn with particular sartorial attention, guaranteeing that impeccable harmony that is a symbol of the historic French fashion house.

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The D-Journey bag backstage at the latest Ready-to-wear Spring Summer 2025 show
The D-Journey bag parades on the catwalk for the spring summer 2025 collection
The D-Journey bag parades on the catwalk for the spring summer 2025 collection
The D-Journey bag backstage at the latest Ready-to-wear show for spring summer 2025

Between luxury and details

In addition to its refined aesthetics, the new D-Journey stands out for its extraordinary practicality. The large central compartment, embellished with a zip, offers the perfect space to store everyday essentials. The shoulder strap, with the iconic “CD” initials in gold metal, can be attached and detached with extreme ease, emphasizing - as we have already mentioned - that perfect balance between luxury and functionality. Finally, the "Christian Dior Paris" seal is hand-stamped with a sophisticated polishing process that seals its authenticity.

The connection with celebrities and great icons

Dior bags are not just accessories, but real cult objects that have marked the history of fashion. From the legendary Lady Dior, loved and made famous by Lady Diana , to the choices of more contemporary names like Charlize Theron , Paris Hilton and Jennifer Lawrence , the Maison's creations have accompanied the greatest icons of cinema and fashion (but not only). And what if the D-Journey, following this rich tradition, was also destined for such a pop future? Without a doubt, all the special characteristics mentioned above make it an essential and highly desired must-have .

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Sarah Jessica Parker in "Sex and the City"
Paris Hilton
Charlize Theron
Misha Barton
Kristin Davis in "Sex and the City"
Paris Hilton
Lady Diana

A tribute to Dior's savoir-faire

More than just a bag, the D-Journey perfectly encapsulates the Dior universe. Each stage of its creation is a tribute to the brand 's artisanal tradition, to the timeless creativity and passion that has always inspired the Maison's ateliers. A masterpiece of design and craftsmanship, destined to write a new chapter in luxury leather goods.

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The Creation of Dior's D-Journey Bag
The Creation of Dior's D-Journey Bag
The Creation of Dior's D-Journey Bag
The Creation of Dior's D-Journey Bag
The Creation of Dior's D-Journey Bag
The Creation of Dior's D-Journey Bag
The Creation of Dior's D-Journey Bag
The Creation of Dior's D-Journey Bag
The Creation of Dior's D-Journey Bag
The Creation of Dior's D-Journey Bag

«The design of this new Dior bag fully expresses the creative director's imagination: between fluid lines, extreme attention to detail and the highest quality materials».

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Dior's new D-Journey bag

Images by Getty Images / Andrea Cenetiempo / Melinda Triana

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