Nike and SKIMS revolutionise activewear with the NikeSKIMS collaboration
The merger between Nike and SKIMS redefines sport and fashion with a sculpting and performance collection.
In a bold marriage of performance and elegance, two giants of the sports and fashion industries, Nike and SKIMS , announce their revolutionary partnership with the launch of NikeSKIMS . A perfect fusion of sports innovation and the sensuality of the female body, designed to push the boundaries of sports and active fashion. This new brand promises to be a true disruption in the world of fitness and activewear.
NikeSKIMS embodies a shared vision to celebrate every dimension of athletics, from elite athletes to everyday athletes. This strategic partnership leverages Nike ’s expertise in technology, innovation and sports science, while drawing on SKIMS ’s know-how to embrace and enhance every female form. The result? Pieces that adapt to every curve of the body, providing absolute comfort while emphasizing the power and sensuality of the silhouette.
Performance at the heart of a promise
The first NikeSKIMS collection will launch in the U.S. this spring, available online and in select retail locations. It will mark the beginning of a global rollout planned for 2026, marking a new era in activewear. “We are excited about the opportunity to create a new brand and empower the next generation of athletes with NikeSKIMS,” said Heidi O’Neill, president of Consumer, Product and Brand at Nike . “This partnership brings together the best of both brands and creates an incredible opportunity to disrupt the industry with our shared passion for innovation. We want to invite even more women into the world of sport, with products that make them feel strong and sexy.”
Nike ’s expertise in athletic performance seamlessly combines with SKIMS ’ vision of body confidence and self-expression. SKIMS co-founder Kim Kardashian ’s obsession with creating clothing that sculpts and flatters every shape is evident in this collaboration. “This partnership is the realization of our shared vision,” she says . “Every detail has been carefully considered to ensure an experience that combines comfort, performance and aesthetics.”
A new standard for activewear
With NikeSKIMS , the promise is clear: a line of fitness products, including apparel, footwear and accessories, that stands out for its ability to meet the specific needs of athletes around the world. The obsession with innovation, performance and inclusivity is at the heart of this collaboration, whose goal is to redefine the codes of sport while honoring the beauty of the female body in all its forms.
By combining the creative genius of SKIMS with the advanced technology of Nike , NikeSKIMS is poised to not only revolutionize activewear, but also redefine the rules of the game in the fitness industry. Get ready to discover a new way to move, express yourself, and feel good about yourself. This collection is not just a garment, it’s an invitation to redefine your power, elevate your sensuality, and make every move a statement of style and performance.
In 2025, sport will never look the same. NikeSKIMS is here to disrupt, embody and reinvent.
