The Pucci family in St. Moritz
Pucci together with the online luxury retail MyTheresa recently launched the Pucci x Fusalp skiwear capsule and the winter collection "La Famiglia" by Camille Miceli.
Pucci celebrates the maison's ski heritage and the founder's passion for skiing with a high-performance skiwear collection created together with the Fusalp brand which turns 70 and a selection of winter garments designed by the creative director Camille Micel i reworking the iconic marble print of the brand. This is "The Family" by Pucci by Miceli. “ After Capri, I wanted my first winter season to convey Emilio Pucci's love for the Swiss Alps. That's where he imagined the effortless elegance that reflected his dynamic lifestyle [...] I hope they feel invigorated by their time here.” All in the setting of St.Moritz , winter destination par excellence, where a crew of fashion people spent a few days between ski sessions, slaloms and obviously après-ski evenings.
Scroll down to find out more about the Pucci skiwear collection presented in St.Moritz.
THE STORY OF THE MARQUIS EMILIO PUCCI WAS BORN ON THE SKI SLOPES
Days on the snow together with Pucci and MyTheresa , with whom the brand is collaborating for the second time by opening a boutique in St.Moritz, celebrate technical clothing combined with the brand's typical printed joie de vivre. It was in fact 1947 when the Marquis Emilio Pucci was spending his holidays in the Swiss Alps as a ski instructor. Already a member of the Italian ski team, a sportsman of aristocratic origins, he had his ski suits made by Florentine seamstresses and then lent them to his girlfriends. It is said that these girls caught the attention of the photographer Toni Frissel who worked at the American magazine Harper's Bazaar. His photographs, including one of Pucci adjusting a woman's skis in the historic "Streamliner" suit, were published in the December 1948 issue along with an article titled "An Italian Skier Designs." In a short time, one of the Marquis's most important contributions to fashion was born, destined to remain iconic: the one-piece ski suit. Subsequently, the publisher Diana Vreeland contacted Pucci proposing to design a collection of women's ski suits. Pucci thus launched his homonymous brand on the island of Capri, soon expanding the repertoire with swimwear and womenswear.
SOME LOOKS FROM THE PUCCI X FUSALP SKIWEAR COLLECTION
