The Quiet Luxury Brands Worth Noticing This Season

When it comes to quiet luxury, fashionistas immediately "jump out of gear" and immediately think of The Row. Since its founding in 2006 by child actors Mary-Kate and Ashley Olsen, The Row has become popular for its minimalist and trend-free fashion (despite the fact that it has creating many trends and inspiring many other brands). Every The Row product, from gorgeous cashmere sweaters to leather sandals and classic wool coats, is made from the highest quality ingredients and manufactured to the finest standards.

Max Mara is a luxury brand known for its ability to realise the art of minimalism at its finest. The brand originates from Italy and is famous for its camel coats. Max Mara's collections pursue quiet elegance - not too prominent, and modest, but possessing high quality and durability over the years.

Loro Piana is a formidable name in the Quiet luxury trend and is extremely popular with the costume designers of the movie "Succession". Founded in Northern Italy in 1924 and since then, Loro Piana has always been committed to using the best ingredients for its products. They set high standards for production quality in the fashion industry by combining technical innovation with superb sculptural craftsmanship. If you want to expand your cashmere collection, head to Loro Piana.

Brunello Cucinelli is another brand that has made the most of Italian craftsmanship and become popular with simple yet sophisticated products. Initially launched in 1977 with the goal of selling cashmere, the brand has now expanded its collection to serve both men and women. Brunello Cucinelli focuses on timeless design, delivering classics that never go out of style.

At the more affordable end of the quiet luxury spectrum, there's a sustainable brand called Bite Studios, based in Stockholm and founded by husband-and-wife team Veronika Kant and William Lundgren. This brand attaches great importance to the element of materials, using only the best quality organic materials and creating collections that are sophisticated but never out of fashion. They work with a creative team, which ensures every product is produced in small batches, limiting waste and allowing pieces to be finished by hand.

Another fairly affordable brand (in the world of quiet luxury) is Tove, which made a strong impression when it debuted on the London Fashion Week runway last February and received rave reviews from critics. Despite its popularity on Instagram - the platform that updates trends like crazy among young people - Tove's design focuses its core values ​​on modest sophistication and lack of ostentation.

A brand from the beautiful, peaceful country of Sweden, famous for "transforming" classic outfits in recent years is Toteme. Toteme is loved by both influencers and fashion editors, making it the ideal place to find refined tailoring, soft evening gowns and classic quilted coats. also wish.

German designer Jil Sander has contributed greatly to the fashion industry's love affair with minimalism, and as such, the brand has an important place when it comes to quiet luxury. Currently, under the direction of Luke and Lucie Meier, Jil Sander has abandoned a bit of the "modesty" characteristic of Quiet luxury (this is clearly shown in the Autumn-Winter 2023 collection when it brings a lot of eye-catching details) aimed at a broader customer base. However, despite the changes, Jil Sander is still an ideal destination for fashionistas looking for elegance and sophistication.

Gabriela Hearst prides itself on creating "authentic luxury" by making sustainability a top priority. Her brand creates collections designed to last forever. Each product is meticulously crafted by skilled craftsmen and uses high-quality sustainable materials. The result is items that are elegant and timeless.

The brand from New York founded by Catherine Holstein, is especially "cool" with the ability to transform classic items into more sophisticated versions. From smart accessories to cardigans and comfortable outfits, Khaite is a brand that any fan of quiet luxury will want in their wardrobe.