David Beckham, the incendiary star of the first BOSS ONE Bodywear campaign
David Beckham turns up the heat in BOSS ONE Bodywear underwear.
David Beckham lends his legendary charisma to the very first BOSS ONE Bodywear underwear campaign, an exceptional project immortalized by the famous photography duo Mert and Marcus . With their sophisticated and daring aesthetic, they sublimate the former football star in a captivating staging, where elegance and sensuality meet. In a few incendiary shots, winter becomes scorching...
A prestigious partnership between Beckham and BOSS
The launch of the BOSS ONE Bodywear collection marks a new milestone in the collaboration between David Beckham and the German brand. Daniel Grieder, CEO of BOSS , expressed his enthusiasm: " The launch of the BOSS ONE Bodywear collection marks a new milestone and a new chapter in our long-term partnership with David Beckham. It also demonstrates our shared commitment to style and excellence. Underwear is the star product of this campaign, we want to inspire customers and fans of the brand around the world more than ever."
The collection, which includes boxers, briefs, tank tops and t-shirts, is crafted from a premium blend of cotton and elastane, ensuring both comfort and elegance . The pieces adopt a minimalist style in black and white, faithful to the brand's sophisticated DNA.
A campaign with cinematic aesthetics
Conceived by the agency Team Laird, the campaign features David Beckham in an atmosphere worthy of a Hollywood film. He arrives in a sports car, before entering a New York loft, under the expert lens of Mert and Marcus . The iconic soundtrack of In the Air Tonight punctuates the scene, adding a touch of mystery and intensity.
In a moment as captivating as it is captivating, David Beckham unveils the new black BOSS ONE Bodywear boxer shorts, embodying the elegance and confidence that characterize the brand.
David Beckham, between surprise and admiration for the project
Although David Beckham had claimed to have ended his career as an underwear model, he couldn't resist this exceptional collaboration. " I once said that my modeling career where I showed my body was over, but when BOSS shared this project with me and my friends Mert and Marcus to shoot the campaign with their innovative creative ideas, I simply couldn't say no," he confided. " The new BOSS ONE collection is beautifully designed. I am proud to be part of this campaign and our BOSS partnership."
With this campaign, BOSS ONE Bodywear strikes hard and imposes its style, embodied by a charismatic and timeless David Beckham . A collaboration that is likely to make an impression and seduce a wide audience, confirming once again the rise of BOSS in the world of luxury and lifestyle.
