Presented at the Palazzo del Senato in Milan under the theme "Out of Office", the brand's spring-summer 2025 show breaks with the formal codes of its usual wardrobe.
Since the launch of the #BeYourOwnBOSS campaign, the brand has been calling for a life guided by style and confidence. For the autumn/winter 2024 season, the label is calling on select muses to convey this message.
In conjunction with London Fashion Week, a cast of British and international stars gathered to celebrate the launch of the Naomi x BOSS collection.
BOSS Unveils the Autumn Winter 2023 Collection at Milan Fashion Week, Setting the Perfect Futuristic Ambiance. The Fashion Show Features Special Guests: Naomi Campbell, Demi Lovato, Arón Piper, and Matteo Berrettini.
