The new men's perfume by Louis Vuitton is LVERS

Thanks to spectacular shows, from Paris to Hong Kong via his native Virginia, and a modern-pop aesthetic he is rewriting Louis Vuitton menswear. «This is a global luxury brand that travellers identify with. My job is to take the house to different places to tell stories that make our community unique. I want to appreciate the places we visit and that inspire us. It is a story of sharing and love expressed through clothes."

Jude Bellingham is more than just a talented footballer; he embodies a new generation of players who can brilliantly combine their sporting career with their cultural influence.

The Autumn/Winter 2024 collection leans into American Western style and boasts a new collaboration with Timberland, available from August 8th.