Pete Davidson Becomes Reformation's Official "Boyfriend"
Reformation unveils its new campaign with Pete Davidson, the embodiment of the "ideal boyfriend" with a comfortable and responsible style.
Reformation unveils a new campaign that combines charm, commitment and style, by making American actor Pete Davidson the perfect embodiment of the "ideal boyfriend". In this exclusive collaboration, Pete establishes himself as the ultimate companion for talented and beautiful women, those who seek comfort, elegance and environmental awareness.
We all know those boyfriends who wander the shops, often distracted, their minds elsewhere, their eyes buried in their phones. But Pete Davidson is not one of them. Not only can he perfectly distinguish a Val Mid-Rise jean from an Abby Low-Rise , but he is also a model of presence and involvement. It is this attention to detail and attentiveness that make him irresistible and a perfect fit for the image of Reformation . The kind of "boyfriend" who, while relaxed, brings out the best in every moment — and every piece of this campaign, with a disarmingly natural charm.
Reformation and Pete Davidson share many common values: reliability and charisma at the forefront. Through this campaign, Pete embodies the very essence of the brand, slipping into comfortable and modern pieces like sweatshirts and limited-edition boxers. These essentials are designed to snuggle up on the couch in front of your favorite series in the greatest comfort. The perfect touch for those who know that style and relaxation are not incompatible.
But what makes this collaboration even more special is Reformation’s commitment to the environment . In a world where consumerism in the fashion industry can have a heavy impact on the environment, the brand is taking a step further by offering a collection that is made in a responsible way . Because, even if being naked remains the most ecological option, Reformation positions itself as a smart and respectful choice for the planet, with creations that combine comfort and ethics.
In this campaign, Pete Davidson presents himself not only as the perfect "boyfriend material", but also as an ambassador for change, embodying sustainable and conscious fashion . And for Reformation fans, this collection is the perfect opportunity to treat yourself while supporting a brand that is working towards a more responsible future.
