Juvia by Paul &amp; Shark, the innovative combination of fashion and gastronomy in the heart of Formentera, reflects the Italian brand's commitment to preserving the connection with the sea. In collaboration with the Juvia restaurant, the Italian brand offers a unique dining experience, enhanced by the natural beauty of the island

Paul &amp; Shark , the shark brand founded in Varese in 1976, is known to have its roots in a deep passion for the sea, which translates into a real lifestyle. This passion led to a collaboration with the turquoise gem of the Balearics, <a href="https://www.lofficielibiza.com/ibiza/formentera-in-the-1950s-a-timeless-island-paradise" target="_blank" rel="noopener">Formentera</a> , a place so magical it leaves your thoughts suspended in the wonder of the sea breeze. So, between golden beaches, compelling stories and forgotten dreams, here is a new adventure waiting to be discovered.
What is Juvia by Paul &amp; Shark?
From May 27th, Juvia by Paul &amp; Shark opened to the public, a custom made project completely Made in Italy, in collaboration with the Juvia restaurant, in the center of Es Pujols, one of the liveliest areas of the island of Formentera. Here, fashion and catering come together to offer a unique experience. Nature inspires, while local flavours are transformed into refined dishes that delight the senses. A true mashup between creativity and <a href="https://www.lofficielibiza.com/ibiza/sustainability-in-ibiza-beauty-goes-green-for-earth-day-in-ibiza" target="_blank" rel="noopener">sustainability</a> that celebrates the beauty of life and preserves the world around us, with every detail taken care of with love. This place presents itself as an enchanted oasis that envelops the soul in an embrace of flavours and aromas.
Paul &amp; Shark 's collaboration with <a href="https://asociacionvellmari.com/" target="_blank" rel="noopener">Vellmar&igrave;</a> , an important local association, embellishes the project. For thirty years, the latter has been resolutely committed to the conservation of marine habitats and ecosystems, taking into account the threats that the seas and oceans, in particular the <a href="https://www.lofficielibiza.com/ibiza/best-natural-sunscreens-ibiza-non-toxic-reef-friendly-suncream-protecting-ibiza-s-posidonia" target="_blank" rel="noopener">Mediterranean Sea</a>, face. A particular focus is placed on posidonia , an aquatic plant that covers and protects the seabed. Sharing the values ​​of this reality, the Italian brand has enthusiastically embraced this project.

«With the help of Paul &amp; Shark, the association will be able to plant seven hundred specimens, reawakening life in the seabed with a gesture of hope».

<h3 style="text-align: center;">The images of Juvia by Paul &amp; Shark in Formentera</h3>

Juvia by Paul & Shark in Formentera

The message is therefore to preserve the <a href="https://www.lofficielibiza.com/ibiza/sustainability-in-ibiza-beauty-goes-green-for-earth-day-in-ibiza" target="_blank" rel="noopener">beauty</a> and richness of the marine world especially for future generations. And why not treat yourself to a moment of serenity in this corner of paradise? Delight your palate with the delicacies of local cuisine, immersing yourself in an oasis of relaxation designed with a careful eye on sustainability and welcoming design. In the lounge area, the sand under your feet will make you feel like you are on the seashore, among armchairs and cushions (strictly signed Paul &amp; Shark) which recall the shades of the ocean, while the light wood embellishes every single space. Finally, the commitment to the environment is also reflected in the furniture, with Juvia and Paul &amp; Shark embracing <a href="https://www.lofficielibiza.com/fashion/eco-friendly-fashion-discover-10-sustainable-brands-today" target="_blank" rel="noopener">upcycling</a> , using recycled materials to narrate the importance of a change of mentality towards a new era.

Paul & Shark in Formentera: fusing fashion and the environment.

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