Coach’s urban luxury at NYFW

Continuing Stuart Vevers ’ exploration of archetypal pieces seen through the eyes of today’s youth, Coach’s SS25 collection blended elements of classic tailoring and couture-inspired cocktail dresses with more relaxed pieces drawn from the countercultural vocabularies of skate , heavy metal and new wave. Iconic American sportswear pieces like navy blazers, chinos and pinstriped suits were tweaked and exaggerated to create unexpected cuts and proportions, while ’60s-inspired dresses in candy-coloured palettes were updated with cropped, dropped hems. The art of “re-loving” , or reimagining the end-of-life of pieces already in circulation, was also very present on the runway. Denim pants, moto skirts and bomber jackets were made from post-consumer clothing, cleverly repurposed into new pieces—a celebration of the house’s rich heritage of craftsmanship, as well as the inherent charm of pieces with a story. Here, Stuart Vevers expands on Coach ’s popular (Re)Loved program , which restores and resells vintage Coach pieces through craftsmanship and customization.

“My vision for spring was to show real clothes in a real, relevant urban environment,” the creative director said in a statement. “A lot of the elements in this collection are about personality,” he added. “We took very archetypal pieces and made them unique to the person wearing them, through proportions, styling and very playful embellishments that challenge the idea of traditional luxury. I think what’s most valuable today is something personal.”