Deva Cassel, Rosamund Pike and Camille Cottin in a parody video for Dior
Created by Maria Grazia Chiuri for the Dior Spring/Summer 2025 ready-to-wear collection, Dior's new D-Journey bag is accompanied by a humorous video featuring some of the house's ambassadors.
"Finding the perfect bag can be a real challenge": the slogan chanted at the beginning of this video sets the tone. Made for the launch of the D-Journey created by Maria Grazia Chiuri for the Dior spring-summer 2025 ready-to-wear collection, it makes you smile by hijacking the tone of advertising films. Full of irony, the British actress Rosamund Pike acts as Dior's spokesperson by presenting all the advantages of this new bag. We meet the Indian star Sonam Kapoor in the role of an overwhelmed editor-in-chief, but also the Olympic tennis champion Zheng Qinwen, Camille Cottin and Deva Cassel, in the middle of rehearsal or meditation sessions, or the model Anyier Anei during a fitting session, each proving the multiple talents of their D-Journey .
This one is indeed distinguished by the flexibility of its fluid lines and its functionality, since it has a large central compartment and zips, thus being able to accommodate all the essentials of daily life. It can be worn as a short crossbody or on the shoulder, for a free and assertive look. Available in several sizes, leathers and canvases, it is the showcase of the excellent know-how of the Studio and the Workshops.