Debbie Harry pays tribute to British culture in Gucci's new advertising campaign

Gucci recently launched a new advertising campaign "We Will Always Have London" led by Creative Director Sabato De Sarno. In addition to showcasing the Gucci Blondie handbag and the 2025 early spring series, it also surprisingly invited Debbie Harry, the lead singer of the band Blondie, to be the protagonist!

Shot by renowned photographer Nan Goldin, the campaign pays tribute to London’s timeless charm and the deep connection between the brand and the city. London is where Gucci’s 2025 Cruise collection was launched, and more than a hundred years ago, it was while working as an elevator attendant at The Savoy Hotel in London that the young Guccio Gucci first encountered the elegant aesthetics and refined tastes of international celebrities. This experience ignited his ambition, and he subsequently founded his eponymous leather goods brand in 1921, so Gucci and London actually have a deep connection.

As the co-founder and lead singer of the band Blondie, Debbie Harry not only possesses a rebellious spirit, a pioneering style, and an unquestionable creative spirit, but her profound influence on the music industry has also inspired different generations. This time, Gucci collaborates with this music legend, symbolizing the brand's obsession with exploring the fusion of the past and the present, and embodying the spirit of the Gucci Blondie handbag.

The Gucci Blondie handbag was first launched in the early 1970s. The highlight is the classic leather or enamel round logo in the center of the handbag, echoing the free spirit of the 1970s, and the flowing lines bring modern aesthetics. This advertising plan was shot in London's iconic taxi. Debbie Harry wore Gucci's 2025 early spring series and matched it with multiple Gucci Blondie handbags, showing a classic and timeless fashion style.