Louis Vuitton unveils regressive Christmas window displays in collaboration with LEGO
On the sidelines of the end-of-year celebrations, Louis Vuitton has just unveiled the decorations for its Christmas windows, the very embodiment of the magic of this unique period. This year, the French house has teamed up with LEGO for an ultra regressive result.
While the magic of the end-of-year celebrations is looming on the horizon, luxury brands are already unveiling their Christmas windows, key elements participating in the magic of the season, while the streets of major cities are donning their garb of light. Among them, Louis Vuitton , which imagines ever more spectacular and enchanting decorations every year. For 2022, the French house is reviving the child that lies dormant in each of its customers, and is partnering with LEGO and its professional builders, who have reproduced icons of the house in plastic bricks.
Until January 1, 2023, the emblematic LEGO bricks will adorn the windows of Louis Vuitton stores, with snow-covered Christmas trees instantly evoking winter, backgrounds made up of bricks and reproducing the Damier pattern, or many variations of trunks dressed in LEGO tiles with ultra-realistic fittings and handles. Other scenes evoke the dream of Paris during the Christmas holidays, with highly detailed replicas of the Arc de Triomphe and the Pont Neuf. Taking inspiration from an archive photo, larger-than-life chests are stacked to resemble the Eiffel Tower – a whimsical composition that shows the limitless possibilities of LEGO play. On a giant scale, the facades of certain Houses will be enhanced by festive exterior motifs from 2 to 15 meters, embellished with LEGO bricks.
That is, magical and playful decorations, where LEGO bricks have never been so chic.
