Miu Miu launches Gymnasium, an immersive experience combining sportswear and customisation

Miu Miu , the most desirable iconic Maison of the moment, launches Miu Miu Gymnasium , a series of pop-up stores that bring the sporty spirit into the world of elegance. This innovative concept, inspired by the Spring-Summer 2025 collection presented during the brand's runway shows, offers a dynamic, bold and refined wardrobe, combining sporty aesthetics and cutting-edge trends.

At the heart of this initiative is a range of impactful garments, designed in high-quality technical materials. Key pieces from this collection include technical silk blousons, kid mohair jackets, as well as trousers, skirts and shorts that flirt with sportswear codes while remaining resolutely elegant. Active knitwear and cotton-silk polo shirts complement a colour palette dominated by shades of red, white, blue, brown and grey , all in contrasting silhouettes that mix oversized shapes with shorter cuts, emblematic of the Miu Miu identity.

The Miu Miu Gymnasium project does not forget accessories, with a series of iconic bags revisited for the occasion. The brand has imagined exclusive versions of the Wander, Arcadie, Aventure and Beau bags , made in smooth, woven and quilted leathers, as well as in a robust canvas , all embellished with sporty details such as piping. A new colour, Astral , has been specially created for this collection.

Pocket bags, revisited in a more formal leather, and Miu Miu backpacks , an integral part of the sportswear world, add a touch of practicality while remaining true to the house’s aesthetic. As for sneakers, new models like the Plume, Tyre and Gymnasium also come from the show, with a new Boxeur silhouette that will be available exclusively online for the first time.

To add a personal and unique dimension to this experience, Miu Miu unveils Miu Miu Custom Studio , a customisation project dedicated to bags, shoes and wallets. An in-store bar station allows visitors to personalise their purchases by adding laces, charms and tags, offering an opportunity to make each piece even more precious and unique.

This customisation workshop is not limited to pop-up stores. Miu Miu Custom Studio will also be available in Miu Miu stores worldwide and online, allowing customers to transform their accessories into true objects of self-expression, with endless customisation options.