Who is Pharrell Williams? The new creative director of the Louis Vuitton men's collection

At the creative helm of Louis Vuitton's men's line comes Pharrell Williams , trendy singer, artist, producer, American hitmaker. 14 months after the death of Virgil Abloh, the wait is over and the enormous success of the collection hosted by Colm Dillane (founder and designer of the KidSuper brand) for the autumn-winter 2023 collection has let us imagine what the strategy of the giant Louis would have been Vuitton : choose a multidisciplinary, hybrid character for the creative direction, master of crossovers and collaborations.

Scroll down to discover the life and career of Pharrell Williams, new creative director of Louis Vuitton menswear.

WHO IS PHARRELL WILLIAMS? THE LIFE AND CAREER OF LOUIS VUITTON'S NEW CREATIVE DIRECTOR

Pharrell Williams, born in 1973 originally from Virginia Beach, is an artist, singer, producer, philanthropist and fashion designer. He has always had something to do with fashion: it all began when he founded the brands Billionaire Boys Club and Ice Cream together with Nigo, the current creative director of Kenzo . Then it was the turn of Moncler , Adidas , Chanel , Uniqlo and of course Louis Vuitton . It was only 2004 when Pharrell agreed to collaborate with the LV eyewear department to create the iconic "Millionaire" sunglasses, the first and last but not least creative clash with the brand. A great friend of Karl Lagerfield , he walked for the Maison Chanel several times, later becoming the first male ambassador. He has always been a supporter of social causes, ranging from racial injustices to the right to education and sustainability. In 2013, during the Fashion Week in Berlin, presented the Bionic project with the aim of promoting a technology for producing high quality fabrics, through the recycling of plastic products. In 2020 he founded Human Race , a genederless and sustainable beauty line with the mission of enhancing the beauty and well-being of each individual. His are also two important non-profit associations born respectively in 2019 and 2020, YELLOW and Black Ambition , which deal with the right to education and work for the most disadvantaged classes and the black and Latino community. While last year he gave birth to Joopiter created together with Alaska Alaska , a design and creative services studio founded by Virgil Abloh.

Scroll down to discover the life and career of Pharrell Williams, new creative director of Louis Vuitton menswear.

Eccentric, versatile and with a particular talent for music. If fashion is a passion, in music it is a war machine to the point of collaborating and producing artists such as Madonna , Justin Timberlake , Jennifer Lopez , Beyoncè and Britney Spears , together with whom in 2001 he produced " I'm a slave 4 you" and climbed the charts. To date, in his career he has won 13 Grammy's (remember being the Oscars of music), including that as producer of the year in 2004, 2014 and 2019 and in 2012 he was awarded the prestigious Golden Note Award by Ascap. He received two Oscar nominations, for the song " Happy" again in 2012 as best soundtrack in the film "Despicable Me" and for " Hidden Girls" (2016) as Best Motion Picture of the Year. In 2019 he received an Emmy nomination for his original song "Letter to My Godgather" for the documentary " The black Godfather" which tells the life of Clarence Avant, a fixed presence behind the scenes of American music, TV and politics. Last but not least in 2020 he was inducted into the Songwriters Hall of Fame for his work with The Neptunes.