ColourFeel: a curated creative experience
Shifting perspectives through experiential storytelling, creative collaborations and meaningful content.
‘Ibiza has this mindset of fusing the ancient with the avant-garde: in contrast, it seems cities have become a space where thinking or making decisions as a group discourages a form of creativity or individual responsibility, reserving them for the daily hustle. When are we really making the headspace to ask ourselves if our current path is aligned with our purpose on this earth? Is routine destined to the accumulation of brand-new things, likes or shares? Ibiza and its community of artists, re-thinkers, creatives, soul adventurers and mystics, awakens perspectives and asks those bigger questions.’
This is the vision of creative director and experience curator Liam Aldous. Aldous, an Australian émigré who also moonlights as a Monocle correspondent and consultant for Loewe, believes in the potential of Ibiza as a cultivating space for internal and existential questions, where an international community is pushing artistic and cultural boundaries.
ColourFeel, a venture he created in 2019, is now making waves on the international scene. The project ‘cultivates creative time with immersive, inspirational and introspective experiences in storied locations around the world.’ Working alongside major brands, Aldous curates purpose-driven group travel experiences that allow participants to reconnect with the earth, with one another and – essentially – with themselves. One of the strengths of Aldous’ business model is his belief that collaborators from his adopted homeland can bring progressive insight to the experiences he creates: he often flies trusted Ibiza-based collaborators to join his experiences around the world.
ColourFeel was born out of a career epiphany, when Aldous realized that experiences themselves touch human lives and can change perspectives, encourage empathy and set real change in motion. ‘A ColourFeel experience is a fusion format of the sensorial, cerebral, and spiritual, where we open portals but let people decide whether they want to step through them. It’s about giving people the chance to reassess their life path. Often, the opportunity to re-choose their own adventure causes plenty of ripples in the pond,’ he says.
The project challenges and disrupts global ideas, creating new mindset parameters. Clients such as Slam Jam, Nike, Converse, and Byredo have all collaborated with ColourFeel, as well as tech start-ups and finance teams, musicians and artists. Past experiences involve bringing a tech company to the Bardenas Reales desert for three days of immersive performance art and taking Nike’s top cultural marketing team to Tbilisi, Georgia for a deep-dive into the city’s revolutionary nightlife to learn about cultural persuasion. ‘By the end of a proper ColourFeel, which usually spans 3-4 days, people emerge invigorated, clearer about their future, and ready to set new ideas and actions into motion,’ says Aldous.
