Beauty

Learn from Jennie how to create a water-glow makeup effect for a dewy, oil-free complexion

In the early days of spring, natural makeup styles that create a juicy feeling are often the favourite choice of beauty enthusiasts because they bring a fresh feeling to themselves.

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As a member of the group BLACKPINK, Jennie studied abroad in New Zealand before joining the entertainment company YG Entertainment. In 2023, which is also the 7th year of her career, Jennie founded the company ODDATELIER and managed her own personal activities. The female idol stands out not only for her characteristic husky rap voice but also for her luxurious aura from her eyes, facial features and figure. A big part of her attractive beauty is her diverse makeup style.

On January 27, the world fashion world had a chance to discuss the Spring-Summer 2025 Haute Couture Fashion Week - a gathering of prestigious fashion houses and famous guests. This time, Jennie continued to be the center of attention when appearing at the Haute Couture show of CHANEL and Jean Paul Gaultier with two designs in baby blue and nude tones, combined with the "water glow" makeup style - a beauty trend that has long been popular in Korea!

This makeup style balances a healthy shine and a smooth matte effect, making the face bright but not oily, light but not pale. The emphasis is on highlighting the natural plumpness of the skin and giving it a fresh, clear look. This style is also very easy to achieve with simple makeup techniques.

Korean Makeup Trend Water-glow #1: Apply a thin layer of foundation and dab it on multiple times

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To have a foundation that is both light and has good coverage, the secret lies in the “less but more layers” technique. Applying too much foundation right from the start not only fails to cover up all the flaws but also makes the makeup look thick, cakey and makes the pores more visible.

The correct way is to start with a small amount of product, then use supporting tools such as a foundation brush, flat brush or sponge to blend evenly, helping to control the amount of foundation more precisely and ensure the foundation blends naturally into the skin.

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How to do:

  1. Use a flat brush or foundation brush to pick up foundation, which helps control the amount of product better.
  2. Blend foundation from the center of the face outward for a natural effect.
  3. Use a sponge or cushion to apply evenly, helping the foundation blend into the skin.
  4. Use the remaining foundation on the sponge to lightly dab on both sides of the nose, helping the foundation to be more even and smooth.
  5. Continue using the remaining foundation to lightly dab on the eyelids and lip line - areas of skin that move a lot and are prone to powder buildup.
  6. Check the skin for blemishes, then continue to apply thin layers using the few but many layer technique to achieve perfect coverage while still maintaining a natural look.

#2: Lips and cheeks in the same colour tone

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To create a light makeup look that doesn't look washed out, you need to create colour consistency between your eyes, cheeks, and lips.

Focus on the combination of lip and cheek color, while keeping the eyes simple, without using too many colours or complicated blending techniques. When the main emphasis is on the lips, the face will look brighter. Combining lipstick with blush in the same tone helps the makeup layer to be harmonious, bringing a gentle and delicate feeling. In addition, reducing the conflict between colour tones also helps you easily apply this style in all situations, from everyday life to special occasions.

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How to do:

  1. Use a lipstick with a light gloss effect to apply a thin layer to the lips, creating a moist base.
  2. Choose a lipstick colour in the same tone but slightly darker, apply it to the inside of the lips to create a natural colour transition effect, making the lips look fuller.
  3. Mix two lipstick colors on the back of your hand to create a harmonious shade.
  4. Use your fingertips to lightly dab the lipstick mixture onto your cheekbones, blending evenly to create a natural blush effect that matches your lip colour.
  5. Use a brush to take a little of the mixed lipstick and lightly blend it under the eye bags (the eye bags) to create depth for the eyes.
  6. With the remaining lipstick on the brush, blend in a Z shape from the eye bags up to the base of the lashes, helping the eyes look more sparkling and vibrant.

Photo: jennierubyjane, renebaebae, _yujin_an, goyounjung

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