<p>In the current financial landscape, there is a clear emerging trend: wealthy Gen Z and Millennials are focusing their attention on new forms of investment instead of choosing traditional investment channels.</p>

<p style="text-align: justify;">According to a new survey by Bank of America (BofA), wealthy young people are increasingly turning away from traditional assets in favor of more unconventional investments, such as millennials. Gen Z and Millennials choose to buy rare watches and cars instead of simply following the traditional path of investing in stocks and bonds. Among them, <a href="https://www.privatebank.bankofamerica.com/articles/generational-divide-wealth-study.html" rel="nofollow noopener" target="_blank" data-ylk="slk:Study of Wealthy Americans;elm:context_link;itc:0;sec:content-canvas" class="link " data-rapid_p="9" data-v9y="1" style="letter-spacing: 0px;"></a><span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">Only 28% of individuals aged 44 years and older are cautious when holding all their assets in stocks and bonds.</span></p>
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  <p style="text-align: justify;"><span>Part of the reason, the survey found, is that 94% of Gen Z and millennials are interested in collectables like watches and jewellery, with sought-after wines and spirits topping the list. They also show an interest in rare cars, antiques, sneakers and art.</span></p>
  <p style="text-align: justify;"><span>After all, their interest is perhaps not surprising since</span> <span>&ldquo;the wealthiest generation in history&rdquo;</span> <span>has demonstrated an interest in the finer things and more enjoyment in life. . In January,</span> <span>a report from Bain &amp; Co</span> <span>revealed that by 2030, Gen Z will account for 25% to 30% of purchases in the luxury goods market, while Millennials will account for 50% to 55% .</span></p>
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      <div class="caas-attr-item-author" style="text-align: justify;">
        <div class="caas-da " style="text-align: justify;"><span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">Driven by an investment mindset, jewellery is set to reach a market value of &euro;30 billion by 2023, with high-end jewellery asserting itself as a bright spot for investments in the emerging economic landscape. economic as it is now. Watches continue to grow despite the growing polarization of the competitive market.</span></div>
        <p><span>Interest among collectors, including in</span> <span>things like handbags</span> <span>and souvenirs, has waned with each successive generation, with 57% of boomers saying they are interested in this type of asset. This product, reduces to 55% in silent generation.</span></p>
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      <div class="caas-attr-item-author" style="text-align: justify;"><span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">It seems that younger wealthy individuals also have</span> a different approach to their future asset allocation <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">. When it comes to legacy art, BofA's survey clearly shows that Generation Z and Millennials are interested, while 56% of those between the ages of 21 and 43 said they would keep some works in their private collections, 32% of whom said they would donate one or a few works to museums or private organizations, and 26% said they would donate some works with non-arts organizations.</span> <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">Compared with the older generation, 77% said they would</span> keep the collection for personal use <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">and 19% said they would donate an item to a charity, foundation or museum.</span></div>
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<p><span>By 2030, it is predicted that Gen Z will account for 25% to 30% of purchases in the luxury market, while Millennials will account for 50% to 55%.</span></p>

<p style="text-align: justify;"><span>This indicates a growing tension between older high net worth individuals and their younger counterparts.</span></p><p style="text-align: justify;"> <span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">Most millionaires have higher hopes for the future when looking at three factors: inflation, GDP and the performance of the S&amp;P 500. Investment trends among wealthy Gen Z and Millennials are changing strongly, reflecting a change in the way they view investment and financial management. With their choice to invest in cryptocurrencies, digital assets and startups, they are paving new paths, creating a strong and sustainable financial future.</span></p>

Gen Z and Millennials are investing in jewellery, sneakers, and fine wine

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