Blanco is the new Italian ambassador of Vans
The Californian brand has chosen the young Italian singer as the protagonist of the new campaign "This is Off The Wall" which enhances creative individuality and self-exploration.
Vans has announced its new ambassador: the young idol singer of the Italian Gen-Z Blanco . The “This is Off The Wall” campaign celebrates individuality and the search for one's self from the point of view of brand ambassadors. In addition to the singer, the other ambassadors of the campaign are Beatrice Domond, Felipe Nunes, Irene Kim, Cocona Hiraka, Little Simz, Arthur Bray and Salome Agbaroji.
After the successes of the songs La canzone nostra , Mi fai pazzire and his first album Blu Celeste , the victory at the 72nd Sanremo Festival with Brividi paired with Mahmood and the participation in Eurovision , Blanco released the new album last April, in love. 12 songs, 11 of which unreleased plus L'isola delle Rose (released in January 2023), the album tracklist includes the collaboration with Mina , one of the most iconic voices of Italian music, in the song Un briciolo di Allegria , also included in the singer's upcoming new album.
Fashion innovators, music stars and athletes: the personalities chosen by Vans are representatives of their communities and united by the desire to seek authenticity in themselves, in their relationships and in the world. The young singer's irreverence, raw language and disruptive character make him the ideal face of a brand like Vans (the first Italian testimonial), all devoted to originality.
