Where are you going if you don't have charms and keychains hanging from your bag?

Once upon a time, in the late 1990s, there were the Harajuku girls of Tokyo - a fabulous mix of girls and boys photographed on the streets overflowing with wonderful ephemera and published in a mythological street style magazine called Fruits created by a careful editor like Shoichi Aoki. In those pages so dense with colors and contrasts converged maximalist and sugary styles that we would soon learn to recognise and therefore also love: Kawaii, Gothic Lolita, Cyberpunk and Decora Style , up to the Fushigi-chan, mysterious boys such that no one could find a suitable definition for their style, were like pole stars. In that strange and hypnotic miscellany the abundance and stratification of trinkets, charms, pendants and superfluous accessories defined the personality and soul of those who showed them off. Today not much has changed, on the contrary. We are here in the West looking for new and refreshed ways of accessorising to distance ourselves from the rampant standardisation in which we find ourselves. A more than legitimate attempt to distinguish ourselves, characterise ourselves and therefore recognise ourselves. From trolleys covered in stickers, cords and tags today it is the bag that defines who we are thanks to the emulative - but very personal - abundance of the accumulation of key rings, pendants and stuffed animals capable of protecting us from anonymity.

From metals we move on to another noble material, leather, with which it is possible to measure oneself in meticulous and complex processes in the restitution of small masterpieces to hang on bags, keys, even around the neck. The animàlia department of luxury fashion brands offers surprises thanks to the iconic techniques with which they shape their signature bags: from the intrecciato of Bottega Veneta, to the bottalato of Thom Browne up to the kaleidoscopic assemblage of Hermès.

Large and eye-catching bag charms can also be extra containers, small bags to attach in a descending sequence to your own. Totes, shoulder bags, buckets or bowling bags ( in trend for spring summer 2025 ) the game from large to small and vice versa will be able to intrigue the eye of the beholder as well as allow you to have small everyday objects at hand.

Dedicated to quick touch-ups, instant care of hands and lips, the beauty charms to attach to bags are a brilliant idea, just like the smartphone case with built-in lipstick holder by Rhode by Hailey Bieber . Two fundamental components are enough: an attractive packaging that is recognizable by the brand's loyal fans and a resistant mechanism. Or at the first shake the risk of losing them is very high. Just a few grams of material are enough to generate addiction in anyone. Here the solid perfume in stick by Noyz, the hand cream T he Pinky Promise by Yepoda - as beautiful as a bottle of perfume and a delicious strawberry balsamic lip balm by Carmex.

While waiting for a taxi, Uber or plane. The late friend, the direct reply that takes a while to arrive. A miniature video game charm and a piano to review your favorite tunes attached to your spring 2025 bag are more than a precious resource to pass the time. Virtual pet included.