Gracie Abrams Stars in Chanel's New Campaign
Immerse yourself in the classy and modern elegance of the new campaign of the Maison of the two 'C's' for the Spring Summer 2025 Pre-collection. Style, cinema and music intertwine in a single mashup told by Gracie Abrams.
The House of Chanel has just launched its Spring Summer 2025 Pre-collection campaign, celebrating a perfect mix of modernity and the iconic style that has made the brand one of the most legendary. With Gracie Abrams as the face of the campaign, this collection is not only a style statement, but also a tribute to a new femininity.
Already seen wearing the two 'C' brand on occasions such as the Grammy Awards and the Met Gala , American singer-songwriter Gracie Abrams confirms herself as the perfect choice to represent Chanel.
Photographed by Craig McDean and artistically directed by the inimitable Sofia Coppola , the campaign tells the story of photography, music and cinema, offering a narrative capable of capturing the true essence of the Coco universe in a modern key.
In an interview with L'Officiel, Gracie Abrams shared her thoughts on Chanel's creative approach. When asked " As a composer, do you see any parallels between writing and the artistic demands of Chanel's approach to creation?", the artist replied:
"When you create something, you necessarily have an intrinsic respect and admiration for other creators. Even if my writing doesn't necessarily have anything to do with their Atelier, I feel there is a shared respect for the care that goes into what we do, the emotional process. We don't just think about ourselves, but also about how our creations will be perceived."
This collection is inspired by iconic characters from Sofia Coppola 's films, presenting an allure that mixes casual style with extreme sophistication. Highlights include : tweed jackets paired with jeans , tweed baseball jackets , mini bags , hair clips , sautoir necklaces , bows , reinvented denim and lots of pearls .
The Spring Summer 2025 Pre-collection will be available in Chanel boutiques from mid-January 2025. Thus, the brand celebrates, once again, its ability to tell its heritage with a fresh and modern perspective.
“Chanel’s DNA is timeless, feminine, classic and powerful. I aspire to live up to these criteria!” declared Gracie Abrams.
Images by Getty Images / Craig McDean
