"Emily in Paris": Vestiaire Collective appears in the series' comeback
Mindy Chen, played by actress Ashley Park, discovers the joys of reselling with the second-hand luxury platform.
Vestiaire Collective , the world's leading second-hand luxury fashion platform, appears in the highly anticipated first episode of the fourth season of the hit series Emily in Paris . After spotlighting small French labels with the respective outfits of Emily, Camille, Mindy and Sylvie, after making the McDonald's McBaguette gain popularity, and after simulating a digital campaign for the renowned label AMI Paris in a spectacular hot air balloon scenography, the Netflix series has now revealed the well-kept secret of fashion aficionados with Vestiaire Collective.
As Mindy finds herself in a financial bind, her best friend and hero, Emily Cooper, introduces her to Vestiaire Collective as a way to make money by selling some of her designer clothes. Throughout the episode, the show highlights Vestiaire Collective ’s 15 years of unparalleled authentication expertise and reaffirms its position as the trusted destination to buy and sell highly sought-after, contemporary, and high-quality luxury fashion. In just a few seconds, Mindy sells a Balmain dress on the app. “We are incredibly excited to partner with such an iconic series that celebrates fashion in such an impactful way. This partnership marks an important step towards integrating circular fashion into mainstream programming and reflects the importance of the fashion resale market today. Through this global exposure, we hope to inspire more people to embrace second-hand fashion and contribute to a more sustainable future,” says Fanny Moizant , Co-founder and President of Vestiaire Collective .
To celebrate the reveal, Vestiaire Collective has created an exclusive sitewide edit that embodies the show’s youthful, playful, and avant-garde spirit, bringing to life the characters we all love. This exclusive collection allows fans to own a piece of their favorite character’s style. Blending vintage with contemporary, niche, and avant-garde brands, just like the show, the edit will showcase the style of three of the show’s best-dressed characters with a total of 900 items.
More information on vestiairecollective.com
