The new Fendi Peekaboo Soft Small Bag is the bag destined to go down in history
Speaking of bags, there is a new entry at Fendi. Unveiled at the women's spring summer 2025 show, the Fendi Peekaboo Soft Small Bag celebrates the brand's history with a special connection to music.
In the year of the Maison Fendi 's centenary, the Roman brand expands the Peekaboo bag family with a new masterpiece presented during the women's spring summer 2025 fashion show . An accessory with a contemporary design, a perfect combination of softness and versatility, which enhances the brand's savoir-faire, named Peekaboo Soft Small Bag. "It's like an identity card for the wearer, revealing its interior with a smile ," reveals the artistic director of accessories and men's fashion, Silvia Venturini Fendi. "The Peekaboo Soft Small Bag is a celebration of softness and freedom of movement."
Little Dragon's "Little Man" Video and the Fendi Peekaboo Soft Bag
In addition to anticipating the celebrations for the 100th anniversary of the brand , to amplify the launch of the new bag , Fendi has combined its values by seeking common denominators with the Swedish electronic band Little Dragon. To tell the story of the new bag, Fendi has collaborated with director Emir Eralp to create a music video that celebrates the eternal city, Rome, and the connection of three young women. The soundtrack "Little Man" gives the project the right dimension, contextualizing the distinctive values of Fendi. By uniting music, art and fashion, the fashion house of the LVMH group reaffirms its role as a protagonist in the contemporary luxury scene.
The new Fendi Peekaboo Soft Small Bag
With perfect proportions, the Peekaboo Soft Small Bag is the ideal women's fashion accessory, designed to be both practical in use and sophisticated and suitable for any occasion. Made with high-quality calfskin, the bag retains the characteristics of the Medium and Large versions, including the soft structure and lightweight design that makes it even more practical. It can be carried on the shoulder, cross-body or by hand, making it suitable for any style and occasion. The new bag is available in boutiques and on the official website for the duration of the spring summer 2025 season.
Small, soft bags are never really small. They expand and adapt to what you carry, offering surprising space and versatile design." Silvia Venturini Fendi
The Playful History of Fendi's Peekaboo Bag
A playful name inspired by "peek-a-boo, I see you", the invention of Silvia Venturini Fendi debuted on the Fendi runways in 2008 under the creative direction of Karl Lagerfeld and immediately became an it-bag . First it conquered the market on tiptoe, then it gained international attention by revolutionizing the rules of an accessories world in which bags were churned out season after season, losing their element of iconicity. "At the time there was an invasion of bags on the runways, so I really wanted to create a model that only a true leather goods manufacturer like Fendi could make," Silvia Venturini Fendi told L'OFFICIEL for the anniversary of the bag , " Your bag is full of secrets, so the idea of the Peekaboo is a bag that can be worn open. I think carrying a Peekaboo says something about a strong and determined person, who is not afraid to hide. It has its two compartments: one that you can keep close to you and closed, and the other that you can choose to keep open, revealing something of yourself to the world."
