The Range Rover London Collection: the first capsule worn by Adwoa Aboah
British automotive brand Range Rover is taking its first steps into the world of fashion with a limited-edition capsule collection told through a campaign starring top model and activist Adwoa Aboah.
Range Rover expands its universe into the world of fashion with The Range Rover London Collection , the first lifestyle capsule collection from the British brand. A meeting of modernist design , luxury and craftsmanship, the limited-edition collection was launched with an exclusive campaign directed by Marcos Fecchino and played by British top model and activist Adwoa Aboah.
The London Collection, the capsule between lifestyle and fashion
The London Collection is made up of eight limited-edition iconic pieces, including reversible jackets, silk scarves and wool and cashmere blankets , all crafted from premium materials and handcrafted in the UK and Italy. The aesthetic language of the capsule collection is guided by the trademarks of the Range Rover brand. The design is distinguished by the presence of refined quilting, bold colour palettes and a unique graphic print, elements that recall the heritage of the brand. The heart of the collection is represented by the Knightsbridge Promenade and Soho Chic reversible jackets , characterised by quilted linings and curated details, such as the custom zips inspired by the rotary controls of the Range Rover cars. The About Town scarves and Chelsea Blossom , crafted from 100% silk twill, are a tribute to British and Italian textile traditions, with exclusive prints that celebrate colour and contemporary graphics.
Led by Chief Creative Officer Gerry McGovern , the capsule marks Range Rover's debut in luxury lifestyle apparel . Kimberley Panton , the brand's Apparel Designer, highlights the importance of modernist inspiration: « The main influences of the collection comes from our appreciation for mid-century British design. It was important to us to celebrate the play of colour and reflect the eclecticism of London life, harmoniously combining modernist lines and shapes to create pieces able to evoke kings contemporary concepts of elegance , vivacity and sophistication» .
Adwoa Aboah British face symbol of elegance and versatility
Face of the campaign, Adwoa Aboah talks about her enthusiasm for the collection: « I have been working with Range Rover for many years, so it is a real honour for me to be able to launch the first lifestyle capsule in this "It's such an exciting project for them," says the activist model, " The pieces are elegant and joyful at the same time, they make you feel free and confident; I also love the versatility that silk scarves can give to an outfit. My favorite is the one with the About Town print, because I love everything that is super wearable and casual, but that still makes me feel elegant and fashionable."
The Range Rover London Collection will be available in limited edition at Range Rover Houses around the world and on the official Range Rover website. The first exhibition will take place in Lech, Austria, from 11 to 22 March 2025.
