Valentino: An Ode to the Chinese New Year
To celebrate the Chinese New Year, Maison Valentino, under the creative direction of Alessandro Michele, unveils an exclusive campaign that blends ancestral traditions and renewal. Led by two iconic figures of Chinese culture, this initiative reinvents the codes of the celebration while honoring its roots.
January 29, 2025 will mark the start of a new lunar year, and Valentino is preparing to celebrate this event with elegance and emotion. Through its special campaign for the Chinese New Year , the Italian Maison is highlighting two renowned ambassadors: actress Sun Li , known for her charisma and timeless grace, and C-Pop icon Jolin Tsai , whose artistic audacity transcends borders.
Wearing creations from the Valentino Avant Les Débuts collection, the two stars embody the vibrant spirit of this age-old celebration, synonymous with renewal and prosperity.
A timeless narrative by Fish Zhang
Under the lens of photographer and director Fish Zhang , the campaign delves into a visual universe where past and present blend seamlessly. The sophisticated yet refined setting becomes the setting for an intimate reunion between Sun Li and Jolin Tsai , two friends symbolizing the deep bonds and collective celebrations of the Chinese New Year.
The images and videos capture suspended moments, where ancient traditions—symbolized by delicate patterns and luxurious textiles—merge with the modernity of Valentino ’s bold cuts. The looks in the collection reflect this duality: pared-down silhouettes in iconic colors such as bright red, evoking good luck and joy, and shimmering gold, symbolizing prosperity.
A meeting between heritage and innovation
Beyond aesthetics, this campaign highlights the profound meaning of Chinese New Year : the hope of a new beginning, the celebration of human bonds and the respect of family traditions. Maison Valentino , guided by the vision of Alessandro Michele , celebrates this pivotal period by establishing a dialogue between cultures and eras.
This initiative also illustrates Valentino 's commitment to creating inclusive and universal stories, where Italian elegance is enriched by global influences. Through this collaboration with Sun Li and Jolin Tsai, the Maison pays a vibrant tribute to the richness of Chinese culture while reaffirming its modernity.
With this refined and poetic campaign, Valentino invites the public to welcome the new year with beauty, hope and connection. More than just a collection, Valentino Avant Les Débuts becomes the symbol of a harmonious encounter between heritage and future.
