Valentino Vintage: the new circular system that reinvents fashion
Valentino Vintage reveals the historic constellation of the Maison's design icons, bridging past and future.
Luxury Houses continue to confirm their position for more moral sense in the act of purchase and resale. This is the case with Maison Valentino , which is now expanding its Valentino Vintage network. Launched in 2022, this initiative combining online space and physical recovery has had a first phase in four vintage stores around the world – respectively Milan, Tokyo, New York and Los Angeles. Its goal: to allow customers to exchange their Valentino clothes by giving them a second life and celebrating a creative, transformative and authentic individuality. Today, this network is growing with seven carefully chosen addresses. among them, a long-awaited one in Paris : Madame Pauline (Milan), Plaisir Palace (Paris), Rellik (London), New York Vintage Inc (New York), Recess (Los Angeles), The Vintage Dress (Tokyo) and Janemarch House (Seoul) . By embracing the Maison's conscious mindset , Valentino Vintage generates and re-generates new creativity, awakening timeless beauty while building, together, an ever more caring and conscious community.
In parallel, Valentino Vintage announces a creative partnership with 1 Granary , to explore archival fashion as a tool for future creativity and to invite the next generation of creative talent into the multidimensional world of Valentino Vintage . Seven design schools present in the seven cities will receive an exclusive donation of clothing, so that students can learn more about the historical heritage of the Maison. There is a sharing of the Maison's vocabulary through craftsmanship, know-how and craftsmanship, while supporting an action to empower the community, while being a community of power. By pairing vintage stores with neighboring fashion and art schools, Valentino Vintage creates a vibrant hub of forward-looking people , deeply rooted in creative thinking and innovation . This creative partnership with 1Granary is the starting point of an experiential journey that carries the Maison's brand values and heritage forward while building, one step at a time, a new path of continuous evolution. to encourage the importance of creative circularity as a new driver of change .
