Zendaya and Anne Hathaway in the Bulgari Eternally Reborn campaign
Bvlgari unveils a new advertising campaign featuring global brand ambassadors Anne Hathaway , Zendaya and Liu Yifei . A continuous cycle of renewal and improvement drives the Bvlgari Eternally Reborn advertising campaign, inspiring bold and confident reinvention every day.
Celebrating its 140-year legacy of continuous renewal, Bulgari invites you on a meaningful journey of self-improvement inspired by its magnificent creations. Precious masterpieces of the House act as unique talismans that catch the light of a new dawn; they give strength and confidence for personal growth.
The campaign, directed by Nathalie Canguilhem and photographed by Zoe Grossman , stars Bulgari global brand ambassadors Anne Hathaway , Zendaya and Liu Yifei as they reveal their multi-faceted personalities as they experience a moment of self-discovery and constant renewal in Rome. To the powerful track “Burning” by the Yeah Yeah Yeahs, the Bvlgari muses stroll through the impressive sights of the Eternal City, their images flickering in a captivating play of mirrors that reflect every facet and unique evolution of each. Like the endless vistas revealed on the surface of a gemstone, this play of reflections explores the multifaceted nature of each person in search of a new version of himself.
The Eternal City, with its eclectic mix of eras and styles, is reflected in the unique designs, incredible combinations of precious stones and unrivaled craftsmanship of the jewelery masterpieces that adorn the three Bvlgari Ambassadors on their journey of personal renewal. Illuminated by a magical Roman dawn, the heroines of the campaign shine in the most captivating creations of the Aeterna collection - the most outstanding collection of High Jewellery ever created by the magnificent Roman house. Decorations appear as mesmerizing accents throughout the video.
The secret of eternity is endless rebirth
This desire for renewal is a powerful force that is reflected not only in the history of Bvlgari and Rome. With Eternally Reborn Stories , a digital promotion launched as part of a new advertising campaign, the Maison is giving people - not just from the Bvlgari world - the opportunity to share their own stories. Every change is a rebirth, a new way to establish a personal and intimate connection with yourself, to understand your own desires, needs and emotions.
