Emporio Armani, the dialogue between city and nature for spring summer 2025

The urban horizon often limits and oppresses, while that of nature offers a sense of infinite freedom. Emporio Armani , with its new collection, transports man out of the usual metropolitan habitat, leading him through sunny fields, expanses of lavender and wheat fields. To abandon the rigidities of city life.

Contact with nature begins with colours: organic, mellow, illuminated and consumed by the sun, mixed in symphonies of tones of wheat, sand, hay and chalk, lit up by notes of lavender and bougainvillea. The very light wools mixed with silk, the linens and hemps with an intense touch, the suedes, the nets, the artfully perforated bull denim and the liquid cady give consistency to a wardrobe made of impalpable garments with airy volumes.

The jackets have dropped shoulders and low buttons; the blousons with the elastic waist are light like the shirts, sometimes replaced by waistcoats; the Malfilè linen tunics move like a breeze on the torso. Blazers with double collars, or with volumes increased to the point of becoming overcoats, represent free reinterpretations of the classics. However, it is the trousers that capture the country and equestrian essence of the season: straight and soft, with buttons and zips at the bottom to gather the volume, high waists to be worn folded, and patchwork effects that highlight the constructions. At the peak of freedom, they transform into leather Bermuda shorts, to be worn with woven straw hats, leather cowboy bags or baskets filled with lavender.

To remember how summer is a time of fun, the vision of freedom finally extends to women, with bright colours like sudden blooms and impalpable lightness that caress the body and accompany its movements. The airy fabrics and liquid lines of jackets, long skirts, trousers and tops capture this feeling, expressed in a loose and instinctive style.