Jacquemus and Apple revolutionize fashion with a fashion show filmed on an iPhone
The designer is set to unveil an avant-garde show where technology and fashion meet for Paris Fashion Week.
On January 26, Jacquemus will make an impression by capturing its entire "La Croisière" fashion show with the iPhone 16 Pro Max , in an exclusive partnership with Apple . This coed show, which will take place at 2 p.m. on the last day of the men's fashion shows in Paris , promises a unique visual experience, combining technological innovation and fashion poetry.
An alliance between fashion and technology
In a teaser posted on Instagram, already cheered by thousands of fans in a matter of minutes, Jacquemus revealed a glimpse of this unique collaboration. A robotic camera equipped with an iPhone 16 Pro Max precisely films a black dress rotating on a model. This partnership, according to the brand, embodies "the fusion of fashion and technology, captivating a global audience."
Thanks to the advanced features of the iPhone 16 Pro Max , video will be captured in 4K at 120 fps with Dolby Vision, offering cinematic slow motion of exceptional quality. Photography of looks and close-ups will also benefit from the smartphone's telephoto lens, guaranteeing a spectacular rendering.
An interactive staging
In addition to filming the show, Jacquemus promises an immersive scenography integrating the iPhone at the heart of the spectator experience . An installation at the event venue will allow guests to experience this collaboration in an interactive way, pushing the boundaries of traditional staging.
Jacquemus, the master of grandiose parades
Known for his iconic show locations—lavender fields, salt mines, and the Château de Versailles— Simon Porte Jacquemus is making a notable return to the official Paris Fashion Week calendar here, after an absence since 2021. This new show promises to be a landmark event, blending the designer's poetic aesthetic with Apple's innovation .
The show will be streamed with a slight delay at 7:30 p.m., allowing fashion lovers around the world to experience this avant-garde experience. With "La Croisière", Jacquemus reaffirms its role as a pioneer in the world of fashion, once again pushing the boundaries of the collective imagination.
