The Gentle Rise of Ron Dorff

When Ron Dorff debuted in 2011 in a modest boutique in the Marais, he addressed the distinct absence of refined activewear in the luxury market. At a time when logomania dominated sportswear, the brand launched meticulously crafted essentials that prioritised quality materials and precise cuts over ostentatious (revolutionary!) branding. Today, with an expanding presence in over 120 countries and boutiques spanning the global fashion landscape, from SoHo to Saint-Germain-des-Prés, Ron Dorff has established itself as the go-to purveyor for discerning buyers who want their activewear to do double duty.

The brand's trajectory reflects the evolving paradigm of luxury menswear. As founder Claus Lindorff pointed out to L'OFFICIEL in 2022, his customers are increasingly incorporating Ron Dorff pieces into their daily wardrobes, wearing them from morning meetings to weekend getaways. This organic evolution, from pure athleticwear to essentials, illustrates the brand's mastery of Swedish functionalism combined with French style sensibility.

For Spring/Summer 2025, Ron Dorff takes a radical departure from his Nordic roots with the Mogador Escape collection , inspired by the sun-drenched landscapes, windswept coastline, and ancient medina of Essaouira, Morocco. The collection maintains Ron Dorff's minimalist ethos while introducing sumptuous cotton and silk blends that meet the sophisticated traveler's need for easy-to-pack luxury.

The palette reads like a postcard from Morocco 's Atlantic coast—deep maritime blues reminiscent of the famous port of Essaouira, punctuated with hues of citrus and sage. The luxurious fabric combinations of cotton, silk, terrycloth, linen, and poplin demonstrate an understanding of the lifestyles of their regular customers.

For globetrotting connoisseurs who sail between Manhattan and Morocco (or any other chic getaway, for that matter), Ron Dorff's latest collection offers a studied balance of performance and refinement.