This year, H&M is celebrating the 20th anniversary of its famous collaborations with guest designers - an initiative that has had a lasting impact on the fashion world. To celebrate this special milestone, H&M is presenting limited releases of pre-loved pieces from the most popular collections of the past years.
By partnering with Charli XCX, H&M once again proves its ability to stay at the forefront of fashion and popular culture. This campaign is a celebration of creativity, individuality and boldness, values that Charli XCX and other stars featured in the campaign embody perfectly.
H&M has collaborated with one of India's leading designers, Anamika Khanna, to bring a modern take on the colourful Indian craft. The collection will be available in stores and online from 5 September 2024.
The brand made its fashionable return at the Met Gala carpet with custom designs for Awkwafina, Paloma Elsesser, Adwoa Aboah, Quannah Chasinghorse, Hari Nef, and Stefon Diggs.
