Gin Malfy x Missoni the collaboration that celebrates summer 2024 in Sciacca
The spirit of Gin Malfy joins the unmistakable style of Missoni, together they present a limited edition bottle. At the Hotel Verdura Resort in Rocco Forte in Sciacca the collaboration came to life with an experience that celebrates the hedonism of the respective brands at 360 degrees, between fun, Zig Zag and nature.
The scent of Sicilian saltiness, the wind that caresses the skin and the essential flavours distilled from the juniper. Gin Malfy celebrates the new collaboration with Missoni on the occasion of the opening of the Missoni Resort Club at the Verdura Resort of Rocco Forte Hotels located in Sciacca. And after the opening of 3 new Greek boutiques - Mykonos, Santorini and Thessaloniki - the Italian brand offers a 2-day experience in the south of Sicily, in which the press and a host of creators had the opportunity to immerse themselves in the surrounding nature and the colours of the brand that has the setting of the beach club is personalized: from the sun loungers, to the chairs, the cabanas, up to the pop-up boutique store located inside the structure.
A refined and eclectic taste that comes to life with the Gin Malfy x Missoni collaboration which offers a limited edition composed of a kit and a bottle designed with the trademarks of the Italian brand: from the impeccable chromatic sampling, the study and use of colours to the Zig Zag badge that makes the brand founded by the Missoni family recognisable. « We are pleased to present our collaboration with Malfy» says Alberto Caliri , creative director of, in a press release Missoni Home , «This creation combines Missoni's distinctive creativity and vibrant aesthetics with the sophistication of gin. Made with elegance and passion, Malfy x Gin Rosa celebrates the timeless essence of Missoni."
We are thrilled and honored to collaborate with Missoni. This partnership goes beyond the ordinary. It's not just about fashion or spirits, but about uniting two brands that are in tune and celebrate the best of what Italy has to offer. We share the same approach and know that this is the perfect collaboration for our audience, who have a passion for fashion and seek to impress with effortless and elegant style." Murielle Dessenis, VP Marketing Gins.
After an afternoon spent at Verdura Resort by Rocco Forte Hotels - between a moment of relaxation at the Missoni Resort Club, a thalasso therapy in the facility's Spa and a golf match on the wonderful surrounding hilly courses - the creative liaison of Gin Malfy and Missoni came to life at the moment of the golden hour with the live performance of the Italian DJ and record producer Benny Benassi. Experimenting with the mixology of Gin and the aromatic Mediterranean flavours of juniper distillate, the evening continued with a private dinner in the estate's olive grove and then continued with an after party. A collaboration that involved a splendid intersection between fashion, spirits, hotels, nature and music. Simply unforgettable.
THE GUESTS AT THE GIN MALFY AND MISSONI EVENT
The Malfy x Missoni collaboration will be available in Italy, UK, Greece and Global Travel Retail (GTR) starting July 2024, in a collectible giftbox
