Evian and Pharrell Williams unveil their bottle, Fountain of Youth
evian is teaming up with Pharrell Williams and his skincare brand Humanrace to launch a limited-edition bottle that celebrates the well-being of body and mind.
Named Fountain of Youth , the bottle co-created between evian and multidisciplinary artist Pharrell Williams embodies their shared vision of pure and natural hydration, essential for daily self-care.
A bold and minimalist design for well-being
The 75cl glass bottle stands out for its sleek design and bold simplicity, perfectly in line with the codes of modern luxury. It highlights Evian water, an essential element for health and well-being, and is an essential object for the most beautiful festive tables at the end of the year.
Music, fashion and design icon Pharrell Williams explains: “Staying hydrated is fundamental to my wellness routine. This bottle represents more than just water—it’s a reminder that self-care can be simple and joyful. Our collaboration with evian and Humanrace aims to inspire everyone to embrace these everyday moments that contribute to our overall well-being. The Fountain of Youth phrase on the bottle draws attention, creates conversation and highlights the importance of hydration.”
A prestigious collaboration in the lineage of great names
This alliance with Pharrell Williams is a continuation of the iconic partnerships that evian has formed in recent years with designers such as Virgil Abloh, Balmain and Coperni . With Humanrace , Pharrell Williams brings a holistic vision of well-being and health, in line with evian 's values. Dawid Borowiec, Global Marketing Director at evian , adds: "evian, renowned for its unique source in Évian-les-Bains, has found an ideal partner in Humanrace and Pharrell Williams. This collaboration embodies our shared ambition: to promote accessible and joyful well-being, without compromise."
A symbol of youth and inspiration
The Fountain of Youth inscription echoes the campaign The Mountain of Youth launched by evian earlier this year, which highlighted the song JOY by Pharrell Williams . A symbol of youth and optimism, this bottle perfectly reflects the Live Young spirit dear to the brand.
Bottle available in prestigious points of sale such as Grande Épicerie de Paris, Monoprix, Aelia Duty Free in French airports, as well as on the evianchezvous.com website and in partner restaurants.
